Hira Ubaid

About

As a social media strategist, with a bachelor's in Business Administration , I have been dedicated to helping brands and organizations amplify their stories and increase engagement since 2021. My extensive experience includes roles such as Social Media Strategist at Green Builder Media, LLC, where I developed content strategies and boosted platform engagement. I've helped multiple brands across various industries achieve their marketing goals When I'm not working you can find me binge watching Netflix or spending time with my kids.

Experience

• CEO & Founder · The Virtual Journeys03-01-2020

  The Virtual Journeys is a social media agency based out of Houston, TX. TVJ was created to help brands and organizations get brand exposure and share their stories to increase awareness, engagement, and traffic across social media channels.

• Social Media Manager · Green Builder Media, LLC03-01-2023 – 12-01-2023

  Managed social media accounts, developed content strategies, and increased engagement across various platforms.

• Social Media Strategist and Content Creator · CarSquad06-01-2023 – 08-01-2023

  Worked with a cross-departmental team, maintained and developed the master content calendar for all brand properties. Created, developed, and managed all social media content for the brand including Facebook, Instagram, and TikTok. Helped with in-person content shoots including creative ideas and filming for short-form video content.

• Social Media Strategist · Assistantly02-01-2022 – 03-01-2023

  Researched brand and industry. Audited and optimized each agency client's social accounts. Created and curated consistent content across multiple clients' social media accounts to increase engagement, retarget look-alike audiences, and build trust in the brand's overall image. Developed content strategy and posting cadence based on analytics. Organized social media accounts utilizing Instagram, Sendible, Trello, Google Suite, and Microsoft Office.

• Social Media Manager · Eastside West04-01-2022 – 02-01-2023

  Built monthly content calendar. Curated content that resulted in generating more traffic to the company's website. Optimized social media platforms for continued success. Created, designed, and managed content for the company's Instagram, Facebook, and LinkedIn accounts utilizing Sendible, Trello, and Canva Pro.

• Social Media Strategist · Green Builder Media03-01-2023 – 12-01-2023

  - Contributed ideas for social media marketing campaigns for raising brand awareness. - Increased website traffic by +48.6% in the last 6 months - Grew the account by 13.77% in 6 months

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