Hiral Arora

About

My career has spanned diverse industries, including technology, fashion, retail, and healthcare, where I have specialized in strategy and marketing roles. I founded and scaled a skincare services company in Delhi to generate €500k in annual revenue before pursuing my MBA. During my MBA at INSEAD (class of 2024), I developed a passion for private equity and venture capital, leading to a Venture Building role at a Healthcare VC in Vienna where I contributed to M&A and spearheaded elder-care product launches. With an industry-agnostic approach, I aim to leverage my entrepreneurial and strategic expertise in investment and strategy roles. Outside of work, I run the fashion commentary platform @chaoswintour, engaging with writers, influencers, and designers on the business and social impact of fashion; I continuously explore how fashion shapes society.

Experience

• Venture Builder-in-Residence · Mavie Next06-01-2024 –

  Entrepreneur-in-Residence: Identified M&A opportunities (40 opportunities in the DACH market; 5 in advanced stages) and defined an M&A Playbook for a portfolio company (home blood and biome testing kits). Also led a 4-week product launch in Vienna, including a website, social channels, and digital marketing to collect 140 signups and capture customer preferences. Also involved in launching a new elder-care product line and evaluating strategic opportunities within the portfolio.

• Founder and CEO · Backstage06-01-2020 – 06-01-2024

  Backstage Medispa and Academy is a body-positive skincare treatments and education provider. Responsibilities included strategy development, building data systems for sales and customer engagement, pricing, and growth. Built relationships with 1500+ healthcare service providers (20% conversion for continued professional development), a client list of 2000+ through location-based organic marketing, SEO, social media, and advertising; increased brand awareness leading to organic growth; 40% client retention. Created 7 aesthetic medicine courses, accredited internationally; researched skincare landscape to offer a wide menu of treatments.

• Analyst · Christine Ellis Associates10-01-2019 – 06-01-2020

  Sales for NuORDER: data mining, sales pitches, email marketing; scouting new brands; facilitating scouting trips for retailers and clients; research and analysis for projects with clients like Laundress, Bath and Body Works, Le Nine.

• Guest Author · DesignWanted01-01-2020 – 05-01-2020

  Wrote about innovations in Retail: digital and physical.

• Strategic Marketing Manager · Course5i04-01-2018 – 12-01-2018

  Led strategy and marketing programs; coordination across departments; GDPR-compliant lead generation strategy; Analyst Relations, ABM, tradeshows and events, advertising, and inbound marketing.

• Coordinator · Media and PR Committee, IIM Indore03-01-2017 – 03-01-2018

  Managed social media, content for partners, alumni relations, interviews with industry leaders, and thought leadership articles.

• Communications Intern · Dalberg Global Development Advisors04-01-2016 – 05-01-2016

  Built media relations with top Indian newspapers for thought leadership initiatives.

Education

• INSEADMaster of Business Administration - MBA, Business Administration and Management, General
• Domus AcademyMasters Fashion Management, Management
• Indian Institute of Management, IndoreIntegrated Program in Management, Business Administration and Management, General
• Montfort SchoolHigh School
• INSEADMBA, Business

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