Ian Cicero

About

With a strong foundation in marketing from the University of the Pacific's Eberhardt School of Business, I am currently honing my skills as a Social Media Specialist at Grocery Outlet. My role involves creating engaging content for Instagram and Facebook, focusing on in-store promotions and remodels. I leverage SEO and platform-specific trends to enhance digital presence and customer engagement. Previously, I served as a Maintenance Inspector at New Bridge Management, where I conducted over 400 property inspections and developed marketing strategies that increased traffic and engagement. My experience includes producing high-quality visuals and virtual tours to enhance property listings. I am adept at integrating digital marketing with visual merchandising to drive foot traffic and customer interaction. My educational journey began at Columbia College, where I completed my general education, setting the stage for my career in marketing and digital engagement.

Experience

• Social Media Specialist/ Stocking Associate · Grocery Outlet12-01-2023

  Collaborated in content creation for Instagram and Facebook, producing engaging videos and reels to spotlight in-store promotions and recent store remodel taking place. Developed and executed social media campaigns, aligning content with brand objectives to enhance digital presence and customer engagement. Maximized reach through strategic use of SEO, hashtags, and platform-specific trends to boost visibility and engagement. Optimized in-store product displays, integrating visual merchandising with digital marketing efforts to drive foot traffic.

• Maintenance Inspector · New Bridge Management05-01-2022 – 09-01-2023

  Engaged with property owners, tenants, and local authorities to effectively communicate regulations, ensuring compliance through tailored recommendations and follow-ups. Successfully conducted over 400 property inspections, including initial tenant occupancy assessments, annual evaluations, and final move-out inspections, ensuring high standards of property management. Leveraged advanced photography and video editing skills to produce high-quality visuals and immersive virtual tours, enhancing property listings and engaging potential clients across various digital platforms. Contributed to the development and execution of targeted marketing strategies, driving traffic and engagement through optimized content on the company's website, YouTube channel, and AppFolio platform.

Education

• University of the Pacific - Eberhardt School of BusinessBachelor of Business Administration - BBA, Marketing

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