Ifeoluwa Ojo

About

Fueled by a passion for making a difference, I craft exquisite email marketing campaigns that deliver impactful results. My freelance experience has honed my skills in strategy, copywriting, and analytics, consistently exceeding client expectations. Beyond email, I harbor a deep curiosity for the world of finance, particularly asset management, investment banking, and private equity. I actively expand my knowledge through market research and analysis, aiming to contribute meaningfully to a future in this dynamic field.

Experience

• Senior Analyst · Student Finance Club, University of Ibadan2023-10-01 –
• Email Marketing Specialist · Upwork2022-04-01 –
• Customer Relationship Management Specialist · Flight Attendant Association2024-08-01 – 2024-12-01
• Customer Relationship Management Specialist · Flight Attendant Association2024-08-01 – 2024-09-01

  -Led the successful design and implementation of a custom CRM solution using Monday.com, tailored to optimize internal operations and onboarding processes for over 100+ association members. -Developed 5+ integrated workspaces and 15+ dynamic boards to centralize member data, track communications, and streamline project workflows. -Created and deployed automated onboarding forms, improving new member processing time by 35%. -Built a series of workflow automations, reducing manual task management by 40% and enhancing operational efficiency. -Collaborated directly with the executive team to ensure the CRM structure aligned with the organization’s goals for scalability and transparency.

• Administrative Clerk · Nigerian Economics Students' Association (NESA), UI2023-07-01 – 2024-02-01
• Email Marketing Specialist · Protegetuviaje.com2023-04-01 – 2023-11-01

  -Planned, executed, and optimized 20+ email marketing campaigns across multiple customer segments, increasing open rates by 18% and click-through rates by 12% over 7 months. -Conducted A/B testing on subject lines, email content, and CTAs, leading to a 22% improvement in conversion rates. -Managed email lists of over 15,000 subscribers, ensuring accurate segmentation and compliance with GDPR and CAN-SPAM regulations. -Utilized tools such as Mailchimp / Klaviyo / ActiveCampaign (or whichever platform you used) to build automations and triggered campaigns. -Analyzed performance metrics weekly, producing actionable insights that informed marketing strategy and drove a 9% growth in customer retention.

Education

• University of IbadanBachelor's degree, Economics

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