Chahnez Chouchane

About

Energetic and passionate communicator with 3 years experience in marketing, particularly email marketing and digital strategy. Skilled in social media management, content creation, and data analysis, with a track record in industries like fashion and automotive. Known for being human, positive, an achiever, leader, and inspiring. Mottos: 'Inspire to empower' and 'Keep your eyes on the prize.'

Experience

• Freelance Email Marketing · Self-employed01-01-2025 –

  Designed and executed email campaigns for multiple clients, achieving an average open rate and driving engagement. Increased client email list growth through lead magnets and segmentation. Boosted conversion rates by implementing automated sequences (welcome series, abandoned cart, post-purchase, re-engagement).

• Freelance Marketing Specialist · Self-employed01-01-2025 –
• Junior Email Marketing Consultant · Hey Harper02-01-2024 – 01-31-2025

  Developed personalized email marketing campaigns to drive customer engagement and increase revenue. Managed segmentation and targeting, increasing open rates and click-through rates through tailored content. Analyzed campaign performance using metrics such as conversion rates and revenue per recipient. Increased customer retention through automated email flows and implemented SMS marketing to boost engagement and revenue.

• Digital Account Manager · Indigo Company11-01-2021 – 01-01-2022

  Managed content creation and strategy for Instagram, increasing social media engagement by a measurable margin. Managed audience communication on social platforms, reducing response time and improving engagement. Analyzed KPIs such as engagement and follower growth to refine marketing strategies. Developed TikTok strategy and coordinated influencer collaborations.

• Marketing Department Intern · BEN JEMAA MOTORS (BMW -MINI Tunisie)08-01-2021 – 09-01-2021

  Prospect management, brand promotion on social networks, client analysis, and event coordination. Assisted in strategic planning for new product launches and showroom activities. Conducted market benchmarking and showroom management tasks.

• Finance Department Intern · STEG International Services08-01-2020 – 09-01-2020

  Assisted in financial analysis and reporting. Centralized key financial data, prepared monthly performance presentations, and supported monthly financial planning and administrative tasks.

• Marketing Department Intern · Ureputation07-01-2019 – 08-01-2019

  Social media management, content creation & editing for corporate accounts, and market research to support marketing decisions.

Education

• Católica Lisbon School of Business and EconomicsMaster's degree, Marketing
• SMU - South Mediterranean University (MSB- MedTech-LCI)Business Administration, Majoring In Management.

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