Anastasia Rogers

About

As a results-driven email marketer, I specialize in turning data into strategy and strategy into growth. From building A/B-tested funnels that increased open rates by 37%, to optimizing campaign flows that drove a 22% lift in monthly revenue, I focus on what works, and back every decision with analytics. I've been mentored by one of the top email marketers in the industry, someone whose campaigns have generated over $100M in revenue. Under their guidance, I sharpened my skills in retention strategy, conversion psychology, and writing emails that don’t just get opened. They get RESULTS. When I'm not working you'll find me listening to Neil deGrasse Tyson (super genius) or binge watching the latest series.

Experience

• Brand Insights Specialist, Senior Associate · Vanguard2024-08-01 – 2025-03-01

  Vanguard's Marketing Apprenticeship Program (MAP) is an 18-month rotational program where talent is introduced to their marketing teams and get hands-on experience. Developing skills and expertise while contributing to some of the most important marketing initiatives.

• World Café Supporter at Global Lounge · Rikkyo University2022-05-01 – 2023-06-01

  Contributed to the development and implementation of innovative activities that promoted cultural understanding and language acquisition. Actively sought opportunities to expand knowledge of different cultures, enhancing cross-cultural communication proficiency. Demonstrated cultural sensitivity and adaptability in bridging language and cultural barriers. Collaborated with a diverse team, fostering a spirit of teamwork and cooperation in achieving language exchange objectives. Produced and adapted content for cross-cultural campaigns across multiple countries and media channels.

• Community Assistant, Analyst and Marketer · American Campus Communities2022-01-01 – 2022-07-01

  Demonstrated the ability to multitask while managing the appearance of the company. Collaborated and communicated with the marketing department at the University of Toledo for many projects. Increased occupancy rate from the previous year by 20%. Use analytical skills to sort through the data on CRM software. Creative problem-solving.

• Marketing Intern, Research and Marketing for Sports · The University of Toledo Athletic Department2021-08-01 – 2022-01-01

  Assist with special events, game day, in-game promotions, and the everyday operations of the department. Meet and exceed weekly and monthly marketing goals. Pro-actively participated in weekly team meeting and contributed to brainstorming and idea generation. Help in creating & implementing marketing plans for student attendance, football, basketball, soccer, volleyball, baseball and softball, along with other athletic events. Supported the Assistant Athletic Director for Marketing and Sales and the Coordinator of Marketing and with task as assigned.

• Freelance Email Marketer & Copywriter · CraftedCopyPro10-01-2024

  ● A/B testing to optimize open rates, click-through rates, and overall campaign performance. ● Utilized multiple marketing software: HubSpot, Klaviyo, Mailchimp ● Applied proven copywriting techniques such as persuasive storytelling, emotional triggers, and clear call-to-action. ● Conducted content audits, keyword research, and performance analysis. ● Manage multiple projects simultaneously. ● Write, edit, and optimize SEO content for multiple platforms through blog posts, web pages, and video content.

• Email Marketer & Copywriter · CraftedCopyPro10-01-2024

  ● A/B testing to optimize open rates, click-through rates, and overall campaign performance. ● Utilized multiple marketing software: HubSpot, Klaviyo, Mailchimp ● Applied proven copywriting techniques such as persuasive storytelling, emotional triggers, and clear call-to-action. ● Conducted content audits, keyword research, and performance analysis. ● Manage multiple projects simultaneously. ● Write, edit, and optimize SEO content for multiple platforms through blog posts, web pages, and video content.

• Email marketer and copywriter · CraftedCopyPro10-01-2024

Education

• The University of ToledoBachelor of Business Administration - BBA, Marketing
• Rikkyo UniversityBachelor's Degree, Japanese Language and Literature
• Aichi UniversityCertificate, Japanese Studies

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