Ifunanya Vivian Ugwuoke

About

With a Bachelor of Arts in History and International Studies from the University of Nigeria, Nsukka, I have transitioned into a dynamic career in digital marketing. Currently, I serve as a Digital Marketing Strategist at Acadium, where I develop and implement comprehensive digital marketing strategies, manage social media content, and optimize email marketing campaigns. Previously, I worked as a Digital Marketing Specialist at Viva Marketing Maven and Money Mouth Marketing, where I specialized in social media management, email marketing, paid advertising, and analytics. My experience also includes a role as a History Teacher at Mea Mater Elizabeth High School and a Digital Marketing Intern at CyberSafe Foundation. I am adept at creating engaging content, executing paid advertising campaigns, and analyzing performance metrics to drive online growth and engagement for ambitious brands and businesses.

Experience

• Digital Marketing Strategist · Acadium03-01-2024

  - Assist in developing and implementing digital marketing strategies for clients - Create and curate engaging content for social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Help manage and optimize email marketing campaigns using platforms like Convertkit, Beehiive - Assist in creating and executing paid advertising campaigns on social media and search engines (Facebook Ads, Google Ads) - Analyze and report on campaign performance using analytics tools like Google Analytics, providing insights for future improvements

• Digital Marketing Specialist · Viva Marketing Maven07-01-2023

  As a seasoned digital marketing specialist, I help ambitious brands and businesses drive online growth, engagement, and sales. My expertise includes: - Developing and executing customized digital marketing strategies - Social media management and content creation - Email marketing and automation - Paid advertising (social media and search engines) - Copywriting and content creation - Analytics and performance reporting I work closely with clients to understand their unique needs and goals, providing tailored solutions that drive real results. Whether you're looking to boost brand awareness, generate leads, or drive conversions, I'm here to help. Services: - Digital marketing strategy and planning - Social media management and content creation - Email marketing and automation - Paid advertising (social media and search engines) - Copywriting and content creation - Analytics and performance reporting

• Digital Marketing Specialist · Money Mouth Marketing11-01-2023 – 04-01-2024

  Supported digital marketing campaigns across various channels (e.g., social media, email marketing, SEO) to achieve brand awareness and lead generation goals. Created engaging social media content calendars and managed daily posts, increasing follower engagement by 18%. Assisted with website content development and search engine optimization (SEO) efforts to improve organic traffic. Researched and analyzed marketing data to identify trends and inform campaign optimization strategies. Supported the marketing team with administrative tasks and project management, ensuring efficient campaign execution.

• History Teacher · Mea Mater Elizabeth High School, Ojiagu, Enugu09-01-2022 – 02-01-2024

  Designed and delivers individual lesson plans in one or more academic, technical, or vocational subjects using a variety of teaching techniques and appealing to various learning styles. Prepared materials for lessons, assignments, and tests; evaluates, corrects, and graded student performance. Discusses academic difficulties or behavioral problems with students as they arise. Monitored students' progress throughout the year and evaluates preparedness for graduation, vocational school, or college, as appropriate.

• Digital Marketing Intern · CyberSafe Foundation08-01-2023 – 12-01-2023

  Assisted in creating and managing social media content and campaigns Supported email marketing campaigns including drafting copy and analyzing performance metrics Conducted keyword research and assisted in on-page SEO optimization Assisted in creating and optimizing content for various digital channels Monitored and reported on website analytics using tools like Google Analytics

Education

• University of Nigeria, NsukkaBachelor of Arts - BA, History and International studies with Archaeology and Tourism

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