Rhoda Akanbi

About

I'm a digital marketing and social media professional with over three years of experience. My background spans social media management, content creation, email marketing, campaign coordination, and CRM management; all delivered independently for US-based clients across different time zones. At my most recent role I grew LinkedIn reach by 60%, contributed to 250% YouTube subscriber growth, and managed the full marketing operation simultaneously across social media, email, webinars, and performance reporting. My former employer described me in a LinkedIn recommendation as someone who anticipates needs before being asked and eliminates the back and forth entirely; and that's something I'm genuinely proud of. I'm AI-native, organized, and proactive. I thrive in environments where reliability and ownership matter; and I consistently deliver. I'm on the lookout for my next marketing role.

Experience

• Social Media Specialist · Jamaawealth Financial03-01-2025 – 02-01-2026

  Developed and executed social media content strategies across LinkedIn, YouTube, Instagram, and Facebook designed to drive audience growth, engagement, and lead generation • Created and scheduled a minimum of daily content across platforms; managing content calendars, asset production, and publishing workflows using Loomly and Notion • Responded promptly to community engagement; monitoring comments, DMs, and interactions to maintain brand presence and nurture audience relationships • Provided direct administrative support to the founder via Slack; coordinating approvals, managing priorities, handling communications, and ensuring smooth day-to-day execution • Managed email marketing campaigns using Mailchimp and Kit; writing newsletters, building automated sequences, and tracking open rates, CTR, and conversions • Coordinated webinars end-to-end using Luma and Zoom; managing scheduling, promotional coordination, reminder sequences, attendee communications, and post-event follow-up • Maintained CRM records and lead data in Go High Level; tracking pipeline sequences, updating contact records, and supporting outreach activities • Built and maintained landing pages and assessment pages; ensuring accurate content and functional performance across all digital touchpoints • Compiled weekly and monthly performance reports covering social media, email, webinar, and website metrics with insights and strategic recommendations • Independently managed full marketing operations for 2+ weeks with zero errors during founder's absence

• Marketing Coordinator (NGO Volunteer) · Siren10-01-2023

  Siren is a women-focused organization that is concerned with women's physical, psychological and mental health. It is a safe space for women. As a Marketing Assistant, I research and help implement strategies that contribute to the growth of our content channels. I led social media strategy and campaign execution for events including International Women's Day, Pride Month, Anniversary, and merchandise launches • Coordinated with external vendors, designers, and community managers ensuring timely delivery and smooth event execution • Managed event logistics including ticket tracking, stakeholder communications, and post-event follow-up • Boosted event ticket sales by 20% and increased engagement by 35% through organized multi-channel campaign executionI

• Content Writer · Dot-Alert2022-12-01 – 2023-04-01

  - Produced detailed and accurate content for the Dot-Alert Gitbook, enriching readers’ understanding of the Polkadot ecosystem. - Authored articles covering a wide range of topics within the cryptocurrency sector, showcasing versatility in content creation. - Conducted extensive research to provide valuable insights, ensuring the content was both informative and insightful. - Collaborated closely with editors, ensuring the delivery of high-quality and engaging content to Dot-Alert readers.

• Web Content Writer · Wonderverse2022-06-01 – 2022-12-01

  - Authored insightful and well-researched blog posts, enriching Wonderverse’s online presence and engaging its audience effectively. - Specialized in Non-Fungible Tokens (NFTs), demonstrating expertise in writing content that demystifies complex concepts for readers. - Applied SEO Copywriting techniques, optimizing content for search engines and improving visibility. - Leveraged technical writing skills to create user-friendly guides and articles, enhancing reader comprehension and engagement.

• Web Content Writer · Marma J Foundation2022-05-01 – 2022-12-01

  - Created informative and engaging articles covering topics such as DeFi, NFTs, and cutting-edge blockchain advancements, catering to a diverse readership. - Collaborated with the team to develop content strategies aligned with the company’s vision and mission. - Utilized Content Management Systems (CMS) and WordPress, ensuring seamless content publication and management. - Integrated the Yoast SEO Plugin to optimize articles for search engines, improving organic reach and visibility. - Stayed updated on the latest industry trends through extensive research, ensuring content remained relevant and valuable to the community

• Crypto News Writer · BlockNews.com2022-09-01 – 2023-10-01

  - Authored engaging and fact-checked news articles, elevating BlockNews.com as a reliable source for crypto industry updates. - Demonstrated expertise in editing and optimizing content for diverse audiences, ensuring high readability and engagement. - Specialized in Non-Fungible Tokens (NFTs), producing in-depth pieces that demystified complex concepts for readers. - Conducted thorough research and implemented effective SEO strategies, enhancing the visibility and reach of BlockNews.com articles.

• Content Manager · Aurora Community2022-04-01 – 2022-06-01

  - Crafted a comprehensive content calendar for Aurora Community’s social media, ensuring a consistent and engaging online presence. - Oversaw and curated content on Aurora Community’s Medium platform, enhancing visibility and readership. - Conducted interviews and collaborated with the Aurora marketing team, generating awareness for top-priority projects including Top CryptoApp, ShitzuCoin, and USN. - Worked closely with the Aurora marketing team to align content strategies with overarching marketing goals, driving community engagement and project awareness.

• Web Content Writer · Doge Capital2021-12-01 – 2022-06-01

  - Researched and curated content for Doge Capital’s Medium page, ensuring a consistent flow of relevant and engaging articles. - Conducted surveys and interviews for the community, gathering valuable insights to inform decision-making processes. - Developed compelling lore for the NFT project, enhancing the project’s narrative and fostering community engagement. - Implemented SEO strategies in web content writing, improving content visibility and search engine rankings.

• Blogger · Literary Intelligence Blog2020-02-01 – 2021-12-01

  It's my literary website and I manage the website, curate and edit content for the website.

Education

• University of LagosBachelor's degree, Law
• Shaw AcademyDiploma in Graphic Designing, Graphic Designing

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