Olaoluwa Olaofe

About

As a digital marketing specialist, social media manager, and content creator, I am passionate about crafting compelling stories and campaigns that drive real results. With considerable expertise in social media marketing, community engagement, and data-driven content strategies, I have honed my ability to create content that captivates audiences across platforms. My background includes hands-on experience with influencer collaborations, social analytics, and integrated multi-channel campaigns. Core Skills: - Audience-Focused Content Creation: Developing written, visual, and video content tailored to each platform's algorithm and target users. - Strategic Distribution: Leveraging social media, influencers, and digital channels to maximize reach and engagement. - Performance Tracking: Utilizing data and metrics to gain insights and continuously optimize campaigns. - Relationship Building: Connecting authentically with diverse communities and collaborators. I thrive on utilizing data and creativity to develop human-centered digital marketing initiatives that deliver meaningful results. Lets connect to explore how we can craft compelling campaigns that captivate your audiences.

Experience

• Marketing Manager · Venza Media06-01-2025

  I run business operations and marketing strategy at Venza Media, overseeing everything from paid media to team output. I supervise a team of five across content, design, and sales, making sure projects come together as one cohesive product instead of five disconnected pieces. Lead generation is a big part of the job: I run Meta and Google Ads alongside SEO to keep cost per acquisition down while lead quality stays high. I work closely with sales on proposals and acquisition pitches, and I handle budgeting and analytics so spend stays justified by results, not guesswork. I write creative briefs for the design team, turning campaign strategy into direction they can actually act on without back and forth. One of my bigger projects has been managing a full-funnel campaign for a client in a regulated industry, building out Meta Ads, Google Ads, and conversion tracking from the ground up. This role sits somewhere between marketing manager and operations lead. I am not just running campaigns, I am building the systems and team that make the campaigns work, and holding the budget and performance numbers accountable at the same time.

• Digital Media Manager · Helpmewaka04-01-2024 – 06-01-2025

  I built and ran the social and digital marketing strategy for Helpmewaka, focused on growing brand awareness and traffic. I managed content across platforms and did the keyword research and SEO work that pushed page impressions up 330% and clicks up 333% in a single month, with six keywords landing in relevant search rankings. I ran paid media to widen reach, wrote creative briefs for influencer campaigns so partner content stayed on brand, and kept an eye on performance data across social and SEO to adjust strategy as needed. I also cleaned up and optimized the company's Google Business Profile, which helped with local search and made it easier for people to actually find the business. Part of the job was just staying ahead of what was changing in social and SEO so the strategy did not go stale. Looking back, this was the role where I really learned to connect content and SEO work directly to numbers I could point to, not just activity for its own sake.

• Communications and Social Media Manager · ZST Technologies10-01-2022 – 12-01-2023

  I built a structured brand communication strategy for ZST Technologies from the ground up, which improved both visibility and engagement. I created and scheduled social content that drove a 30% increase in engagement, and ran influencer partnerships that brought in over 3 million impressions and real audience growth. I managed brand messaging across blogs, press releases, and social platforms, making sure the voice stayed consistent no matter where it showed up. One thing I am proud of is taking TikTok from zero to 11,000 followers in three months through content strategy alone. I also shot and edited video for Instagram, TikTok, and YouTube, so I was hands-on with production, not just planning campaigns for someone else to execute. This role gave me a real feel for how brand voice, content, and platform-specific strategy work together, and taught me how fast a following can grow when the content strategy actually fits the platform instead of copying and pasting across all of them.

• Social Media Manager · Sedoso Agro Allied Company10-01-2022 – 06-01-2023

  I built and managed a social media content calendar for Sedoso Agro Allied, keeping the brand's presence consistent instead of sporadic. I developed strategies tied to actual business goals, which drove a 15% increase in community interaction. I handled content scheduling and publishing myself, paying attention to timing so posts landed when the audience was actually active. I also responded directly to audience interactions, which helped build loyalty rather than just racking up impressions. This was a smaller, more hands-on role compared to some of my later positions, but it taught me the value of consistency and direct community engagement, things that are easy to skip when you are focused on bigger campaigns but that actually build trust over time.

• Influencer Marketing Specialist · Freelance03-01-2019 – 04-01-2022

  I put together a team of social media influencers to build awareness for Lifescore Bet, which led to over 500 new user acquisitions. I worked directly with company reps and influencers to shape content that people actually wanted to share, and built out a posting schedule to keep exposure consistent. I tracked performance across platforms and adjusted the approach based on what the data showed, not just gut feeling. On the Aladdin Digital Bank side, this work contributed to a 26% increase in app downloads, which was enough to get the project contract extended. This was an early role for me, but it is where I first learned how to manage influencer relationships as a coordinated campaign instead of a series of one-off posts.

Education

• Babcock University, Ilishan-Remo, NigeriaBachelor of Information Resources Management, Information Resources Management

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