Igboekwe Ebuka

About

Hi, as you already know, my name is Ebuka and I help brands like yours grow their brand visibility, get leads, and make sales using digital marketing strategies tailored to their solution and budget. With experience in industries ranging from technology to retail, I have successfully employed different forms of marketing efforts to build brand awareness, conduct industry research, and drive customer engagement through strategic marketing that fits the clients roadmap and budget

Experience

• Director of Marketing · AI Movement11-01-2022 – 04-01-2026

  - Developed and executed a Go-To-Market strategy generating NGN 2M+ in revenue within the first 30 days of campaign launch, converting 1,000+ leads into 20+ paying students at a Meta Ads spend of NGN 200-300k. - Architected end-to-end marketing funnels across paid social, email, and SMS - driving consistent student enrolment while reducing manual acquisition effort through automation. - Managed full-cycle Meta Ads campaigns from audience segmentation and creative briefing through to conversion tracking and post-campaign performance analysis. - Produced high-converting content across social media, website, email, and SMS channels, owning all platforms end-to-end. - Organised and hosted 4 in-person tech boot camps, each generating direct enrolment and compounding brand visibility in the Enugu market. - Collaborated with the tech team to build marketing and product solutions for the company and external clients.

• Content and Copywriter · Naijabrandchick Digital Agency06-01-2019 – 12-01-2021

  - Managed paid social and email marketing campaigns for tech startup accounts including Vpay, Kippa, and Apvertise - driving 35% aggregate customer base growth across all three accounts over a 3-month period. - Built and executed A/B tested email sequences and social media campaigns, continuously optimising creative and audience segmentation to improve conversion rates. - Developed full-funnel marketing strategies for clients across technology, fintech, and FMCG sectors. - Trained business owners on email marketing and content strategy frameworks to independently scale and sustain profitability.

• Community Manager · Digital Dreams Limited07-01-2018 – 04-01-2019

  - Reduced client Meta Ads spend by 46% within 30 days through rigorous campaign auditing, audience refinement, and bid strategy optimisation - while maintaining lead volume and conversion performance. - Ran Facebook Ads campaigns generating thousands of qualified leads and paying customers for software products and high-ticket offers. - Built and managed a brand community of 3,000+ members across online and offline channels, driving sustained loyalty and repeat engagement. - Delivered digital marketing and ICT training to 1,000+ learners across structured courses and workshops. - Established brand partnerships that expanded reach and accelerated growth for the company's client portfolio.

• Digital Marketing Manager · Freelance06-01-2016

  - Generated $5,000+ in ecommerce revenue from $600 in Meta Ads spend - delivering an 8.3x ROAS within a single campaign window for a direct-to-consumer brand. - Delivered 14-37% sales increases within 30 days of campaign launch across multiple clients including Educare, Gospel News Africa, Happy Hoodies, and Genopalate. - Wrote direct-response sales copies generating 6-figure client revenue through audience-targeted messaging and conversion-focused copywriting frameworks. - Produced long-form SEO articles with keyword research, improving organic search rankings and driving sustained traffic for clients. - Created and managed Google Ads campaigns across Search, YouTube, and Display networks for multiple client accounts.

• Director of Marketing · AI Movement11-01-2022 – 03-01-2026

  - Developed and executed a Go-To-Market strategy generating NGN 2M+ in revenue within the first 30 days of campaign launch, converting 1,000+ leads into 20+ paying students at a Meta Ads spend of NGN 200-300k. - Architected end-to-end marketing funnels across paid social, email, and SMS - driving consistent student enrolment while reducing manual acquisition effort through automation. - Managed full-cycle Meta Ads campaigns from audience segmentation and creative briefing through to conversion tracking and post-campaign performance analysis. - Produced high-converting content across social media, website, email, and SMS channels, owning all platforms end-to-end. - Organised and hosted 4 in-person tech boot camps, each generating direct enrolment and compounding brand visibility in the Enugu market. - Collaborated with the tech team to build marketing and product solutions for the company and external clients.

• Director of Marketing · AI Movement11-01-2022 – 04-01-2026

  - Developed and executed a Go-To-Market strategy generating NGN 2M+ in revenue within the first 30 days of campaign launch, converting 1,000+ leads into 20+ paying students at a Meta Ads spend of NGN 200-300k. - Architected end-to-end marketing funnels across paid social, email, and SMS - driving consistent student enrolment while reducing manual acquisition effort through automation. - Managed full-cycle Meta Ads campaigns from audience segmentation and creative briefing through to conversion tracking and post-campaign performance analysis. - Produced high-converting content across social media, website, email, and SMS channels, owning all platforms end-to-end. - Organised and hosted 4 in-person tech boot camps, each generating direct enrolment and compounding brand visibility in the Enugu market. - Collaborated with the tech team to build marketing and product solutions for the company and external clients.

• Director of Marketing · AI Movement11-01-2023 – 04-01-2026

  - Developed and executed a Go-To-Market strategy generating NGN 2M+ in revenue within the first 30 days of campaign launch, converting 1,000+ leads into 20+ paying students at a Meta Ads spend of NGN 200-300k. - Architected end-to-end marketing funnels across paid social, email, and SMS - driving consistent student enrolment while reducing manual acquisition effort through automation. - Managed full-cycle Meta Ads campaigns from audience segmentation and creative briefing through to conversion tracking and post-campaign performance analysis. - Produced high-converting content across social media, website, email, and SMS channels, owning all platforms end-to-end. - Organised and hosted 4 in-person tech boot camps, each generating direct enrolment and compounding brand visibility in the Enugu market. - Collaborated with the tech team to build marketing and product solutions for the company and external clients.

Education

• University of Nigeria, NsukkaBachelor's degree, Biology/Biological Sciences, General

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