Joseph Agboola

About

Most brands on social media are trying everything, posting daily, following trends, boosting posts, and even copying what competitors are doing, yet nothing seems to work. The numbers don’t move. The followers don’t convert. The engagement looks good one week and flatlines the next. They feel stuck, unsure what to post next or how to stand out in a crowded space where everyone is “doing content”. I understand that frustration because I’ve seen it firsthand and fixed it. When brands work with me, they don’t just get a content calendar or pretty visuals. They get strategy, systems, and storytelling that make people stop scrolling. I help brands turn their social media from a guessing game into a growth engine that drives real engagement, builds community, and converts attention into results. Over the years, I’ve helped organisations and startups transform their online presence into thriving communities. When I led the Campus Invasion OAU campaign, the event was expected to draw 1,500 attendees, but over 3,000 people showed up. For Preparing For Life, a five-day tech event, my team and I handled the digital content strategy, creating pre-, on-, and post-event publicity that delivered over 900,000 impressions and grew the page to 1,500 followers in just two months. I’ve also developed and executed launch strategies for brands like Mace Digital and Launch Her Tech, helping startups, creatives, and service-based businesses translate their ideas into campaigns that actually resonate and grow their digital footprint. I’m Joseph Agboola, a social media strategist who helps brands build social media strategies that deliver measurable results through strategy-backed storytelling. I create social systems that work, from ideation to execution, across platforms like Instagram, TikTok, Twitter (X), and LinkedIn. When we work together, you’ll get more than content. You’ll get engagement, more followers, sales, and results. Because I don’t just create and curate content; I create community.

Experience

• Marketing Communication Manager · LaunchHerTech01-01-2024 – 03-01-2024

  - Executed strategic marketing strategies that led to a more relatable, simple, goals-oriented brand. - Developed content that engages, educate and inspire for the social media pages - Worked with the brand designer and Web Developer to revamp the brand website.

• Marketing and Comms Lead · Undergraduate Students Summits03-01-2024 – 05-01-2024

  - Led a team of creatives which include Content, Social Media, and PR and Publicity team - Implemented strategies that led to the success of the summit which attracted over 1000 attendees - Collaborated with cross-functional teams to ensure cohesive and timely delivery in publicity campaigns.

• Marketing Associate · Givviepoints11-01-2023 – 02-01-2024

  - Developed strategies that led to the acquisition, engaging and retaining customers. - Developed copy for marketing flyers. - Researched and analyzed market and came up with startegies that stood us out.

• Director of Communications and Public Relations · Goals Afrika10-01-2021 – 05-01-2022

  - Led a team of creatives across 17 African countries which include South Africa, Ghana, Namibia etc to project the mission and value of Goals Afrika. - Executed communication strategies that every member of the organizations can relate and engage with. - Supervised cross-cultural collaboration, resulting in enhanced communication.

• Graphics Designer · HiiL Innovation Hub, West Africa06-01-2022 – 03-01-2023

  Responsible for coming up with brand visuals that align with the Hiil Brand Communication and also coming up with designs that deal with Hiil activities in Nigeria and West Africa.

• Brand Designer · Deftrecoup01-01-2023 – 02-01-2023

  DEFT RECOUP is a brand that helps people to recover money lost to online scammers and fraud. I was responsible for coming up with visual designs that communicate the brand's purpose.

• Marketing Strategist · Creative Impact Academy10-01-2022 – 01-01-2023

  I was responsible for developing marketing strategies to attract and make sure the target audience (students) are retained.

• Creative Director · OAU Campus Connect10-01-2020 – 04-01-2021

  - Led a team of creatives to come up with strategies to revamp and re-introduce the brand to it Social Media followers. - Boosted the brand's engagement on Instagram and twitter through engaging content and collaboration. - Organized online events and challenge that resonates and engages their followers.

Education

• Obafemi Awolowo UniversityBachelor's degree, Psychology
• Obafemi Awolowo UniversityBsc, Zoology

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