Ilaria Piccato

About

Creative, data-driven bilingual Media Relations and PR Specialist with six years of experience in global communications, public affairs, and crisis management. Proven track record of securing top-tier media coverage and leading high-profile strategic communications campaigns for brands like Uber, Nike & Meta. Adept at storytelling that drives action, stakeholder engagement, and positioning executives as thought leaders. Passionate about leveraging PR strategies to shape public perception and drive business growth.

Experience

• Freelance Media Relations and PR Specialist · Self-employed2024

  • Delivered media and communications plans for diverse clients, creating consistent messaging tailored to global audiences. • Drafted compelling narratives that connect stakeholders and support advocacy, fundraising, and awareness-raising campaigns. Provided on-the-ground storytelling and insights. • Crafted and implemented thought leadership strategies to raise the profile of senior leadership. • Delivered timely responses to press inquiries, developing reactive & proactive quotes to maintain brand reputation.

• Senior PR Manager – Integrated Corporate & Consumer Communications · PR Agency2024 – 2023

  • Secured media coverage in high-profile outlets for global brands including Nike, Coca-Cola, Monster Energy. • Managed and coached a team of three junior publicists, improving campaign efficiency and securing promotions for two team members. • Authored compelling speeches, op-eds, and commentaries to enhance engagement with diverse audiences. • Drove business growth by leading proposals, pitches and client onboarding.

• Senior Consultant – Corporate Communications & Public Affairs · PR Agency2021 – 2023

  • Directed strategic communications campaigns for clients such as Pfizer, Merck, UNDRR, Uber, Meta, enhancing their visibility through advanced project management expertise. • Enhanced spokesperson performance through media training, and developed tailored key messages, talking points, and statements for media appearances. • Led multiple crisis accounts, ensuring timely response to mitigate reputational risk. • Planned and executed high-profile events, achieving maximum media attention.

• PR Manager · Sky Group2022 – 2022

  • Secured a leadership secondment to lead the planning and execution of the Sky Tech Summit 2022, hosting 500+ attendees in person and 1,500+ virtually. • Collaborated with cross-functional teams to develop event assets aligned with company objectives.

• Public Information & Strategic Communications · United Nations2018 – 2019

Education

• University of StrathclydeBachelor of Arts, Journalism and Creative Writing

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