Ilya Strelkov

About

As the head of content and copywriting, I bring extensive experience in crafting compelling narratives and effective marketing strategies, particularly in the fintech sector. Having worked with several fintech and DeFi startups, I have a proven track record of elevating brand presence and engaging key audiences through targeted content. My expertise in understanding complex financial products allows me to break down intricate topics into accessible, persuasive copy that resonates with diverse demographics. I am adept at tailoring content strategies to meet the unique needs of new clients, ensuring their message not only reaches but also impacts the intended audience.

Experience

• Head of Content · Pegasus Dex06-01-2023 – 02-01-2024

  Pegasus Protocol is a DeFi Analytics tool that allows anyone to track wallets and on-chain activity. Responsibilities: • Oversee all of the content on a website or blog • Look the site's voice and tone are consistent • Write and edit articles

• Head of Content · Libertify.com05-01-2022 – 05-01-2023

  Libertify is the 1st personalized AI investment advisor delivering better crypto investment performance for retail investors. Responsibilities: • Develop and execute a content strategy that aligns with the company's goals and values • Create and oversee the production of various types of content, such as blog posts, emails, newsletters, videos, social media posts, and educational resources, educate and engage the platform's target audience • Ensure the accuracy, quality, and consistency of all content, as well as its compliance with relevant regulations and guidelines • Analyze the performance of content using various metrics, such as traffic, engagement, conversion, and customer feedback, and adjust the content strategy accordingly to optimize results • Implement automation through Hubspot, Make, etc.

• Head of Content · Coinloan.io04-01-2021 – 04-01-2022

  Content Head at DeFi startup focusing on crypto lending. Portfolio of articles - https://coinloan.io/blog/author/ilya/ Responsibilities: • Content Writing & Editing (blog posts, emails, push notifications, articles for help centers) • Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice (ToV), and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile. • Proofreading • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand. • The development of a functional content calendar. • Supervising writers, editors, content strategists. • Integration of content activities within marketing campaigns. • Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. •Working with owners of particular content to revise and measure particular content and marketing goals. • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing. • Leveraging market data to develop content themes/topics. metrics. • Establishing workflow for requesting, creating, editing, and publishing content

• Content Consultant · Finom.co11-01-2020 – 04-01-2021

  Finom is an online payment solution for companies and freelancers that helps entrepreneurs manage their finances. Responsibilities: • Create and edit text for landing pages, blog, and emails • UX writing and text editing (product tours, intercom chats and series, web and mobile app interfaces) • Launch intercom and email funnels • Localise content (English, French, German, Italian) • Craft landing pages (examples: invoicing.finom.de/en, finom.de, finom.fr. finom.it, invoicing.finom.fr) • Develop editorial manuals and localisation guides

• Freelance Writer · xpate.com05-01-2020 – 11-01-2020

  Freelance Writer for Xpate, an e-commerce payment provider. Work samples: https://xpate.com/blog/the-state-of-e-commerce-in-argentina https://xpate.com/blog/how-to-choose-e-commerce-platform-in-2020 https://xpate.com/blog/the-trends-of-gambling-in-2020-an-interview-with-dmitry-belianin-cmo-of-parimatch-international

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