Visarlini N Velusamy

About

More than 4 years of solid B2B SaaS content marketing experience, delivering profitable solutions to drive sales, attracting and maintaining customers, and building a solid brand. Special talent for positioning and differentiation through messaging that resonates. Stellar organizational and planning skills, as demonstrated in successful brand revamps conducted for multiple B2B brands worldwide. Gained extensive experience supporting product launches and managed to work closely with cross-functional teams to solve business challenges.

Experience

• Content Writer & Strategist | B2B SaaS , B2B Fintech · Freelancer2020

  Written multiple blog posts for B2B SaaS and Fintech brands worldwide. Past clients include Cube,Subskribe, Spendflo, Rollee, Dania Accounting and Upcounting firm. 👉 Created articles that rank on the first page consistently and grabbed the featured snippet section 👉 Developed a comprehensive content brief just from a keyword 👉 Conducted interviews with key stakeholders to get their unique insights for the articles 👉 Studied multiple technical product documentations and dived deep into SaaS review sites like G2 and Capterra to write product-led content and comparison articles that answer the readers' questions 👉Produced SEO-optimized articles with relevant SEO details to help businesses rank for ideal keywords 👉 Provided guidance on distributing the articles by producing relevant social media copy to promote the article and personalized distribution plan

• Branding Strategist · Copyconsigliere01-01-2020

  Revamped multiple B2B brands' online presence through stunning visuals, clear messaging and content. Select clients include FG Defense, Bridge Technology Services, Luckboosters and Richman Supply Chain. 👉Launched a brand’s online presence from scratch within one week which led to a 100% jump in online enquiries 👉Conducted multiple brand messaging and design discovery workshops that helped brands to define their brand positioning, messaging narratives, brand identity guidelines and website designs 👉Developed B2B websites in no-code platforms such as WordPress and Squarespace based on the designs approved by clients 👉Produced SEO-optimized web copy to help businesses rank for the keywords that their ideal clients will use

• Sales Enablement Content Marketer · Platforce01-01-2023 – 03-01-2024

  Initially hired into mainly website copy and upon proving marketing savvy, took over sales enablement content creation efforts. Lead Platforce to launch marketing campaigns based on the insights gathered by staying on top of competitors’ activities and industry trends. Supported Platforce’s new product launch and go-to-market activities by providing relevant content and strategic insights to improve the effectiveness of the content. 👉 Established and maintained a sales enablement content strategy to ensure SDRs have all the materials they needed to close the deals 👉Built a repository of sales enablement materials such as video scripts, demo decks, business cases and partnership decks for SDRs to use during their interaction with clients with the goal of closing them 👉Built a case study to justify the need for a CRM like Platforce by explaining the potential ROI and savings involved when clients purchase a CRM like Platforce 👉 Supported new features and product launches by crafting the sales enablement materials requested by SDRs 👉Helped Platforce launch a marketing campaign that capitalized on a competitor’s decision to decouple from Salesforce to highlight why Platforce should be their next choice for prospects who are using competitors’ CRM

• Website Copywriter · Platforce11-01-2022 – 03-01-2024

  Recruited by the marketing head for a major overhaul of Platforce’s website. Worked on the entire website copy to transform Platforce barebone website into a properly functional SaaS website that ranks organically and is optimized for conversion. 👉Defined and developed Platforce’s brand positioning and messaging through a series of brand discovery workshops with key stakeholders 👉Conducted in-depth market research that involved mining customer reviews, signing up for competitors' demo, spying on the keywords that competitors rank for to extract valuable insights that helped to create web copy that differentiates Platforce from competitors 👉Mapped the JBTD Platforce helps to solve to specific use cases that are valuable for target personas 👉Launched use case and role-specific pages to target prospects who are on the fence 👉Developed competitors comparison page to capture existing market share from competitors using strategic insights collected from competitive market intelligence 👉Maintained brand consistency by ensuring the entire web copy resonated with Platforce’s brand positioning and messaging narratives

• Software Testing Engineer · Tentacle Technologies03-01-2021 – 10-01-2022

  Spearheaded testing initiatives for Tentacle Technology’s client HP by providing relevant test data and developing comprehensive test cases. 👉Created detailed SOPs to be replicated for other team members to follow along 👉Identified and logged bugs in JIRAA 👉Resolved critical bugs that were affecting application performance over months by collaborating with developers and other key stakeholders 👉Assisted in user testing to ensure applications are intuitive and user-friendly

Education

• Grow & ConvertContent Marketing Course, SEO
• CXLMinidegree Digital Psychology and Persuasion, Digital Psychology and Persuasion
• HELP UniversityActuarial Science, Actuarial Science

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