Ina F.

About

A seasoned Senior Design & Growth Marketing Expert, specializing in transforming ideas into impactful visuals and data-driven results. With a portfolio that includes labels like Universal and festivals such as Kiesgrube, I craft high-impact designs and strategies that blend creativity and analytics. Known for launching multi-channel D2C campaigns and creating immersive brand experiences through AR/VR, I am committed to breaking design norms and fostering diversity in the creative industry. My expertise includes Graphic Design, D2C marketing, and international collaboration, with a focus on authentic storytelling and inclusivity.

Experience

• Creative & Marketing Lead · 0.1% Agency2024-10-01 –

  - Spearhead multi-channel D2C campaigns that secure funding goals within 4 days of launch - Design innovative concepts that elevate brand visibility and result in 6 x sold out products - Utilize data-driven insights to produce highly targeted campaigns with 0.16 CPC and 0.56 CPM - Increase audience engagement by 183% on IG through community focused organic strategies - Integrate AR/VR into creative strategies, resulting in immersive and impactful experiences - Pioneer design workflows leveraging AI and automation - Work seamlessly with international teams and clients, navigating cultural nuances and time zones - Mentor emerging talent, guiding their growth into creative powerhouses - Manage cross-functional teams of creatives, fostering a culture of creativity and collaboration

• Senior Creative - Marketing & Design · 0.1% Agency2019-03-01 – 2024-10-01

  - Guided projects from initial brainstorming sessions to final production - Transformed complex ideas into visually compelling designs that resonated and elevated - Designed across static and motion formats, leveraging unique mediums and tools - Successfully managed a multi-disciplinary team across tight deadlines and evolving scopes - Led a diverse team of creatives while championing mentorship and team growth - Managed budgets and burn rates effectively, ensuring financial health while delivering results - Thrived in client-facing roles, excelling in communication and end-to-end project oversight

• Studio Operations & Marketing Coordinator · B2G & B2B & B2C2012-09-01 – 2020-08-01

  - Led operational workflows for a 30+ person office, ensuring seamless execution of global projects. - Managed international scheduling, logistics, and strategic planning for executive leadership. - Supported cross-functional teams facilitating efficient communication and project delivery. - Oversaw budget management and expense reporting, optimizing resources. - Provided research and insights to inform data-driven decisions. - Implemented streamlined processes to enhance workflows, compliance, and project coordination. - Supported executive leadership with international travel, business development, and industry events.

Education

• University of South WalesBachelor (Hons) of Arts, Business Studies
• Shaw AcademyDiploma Graphic Design

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