Inaayat Wazir

About

With 12+ years across SaaS, CPG, DTC, and agency environments, I build narrative systems that connect storytelling to real business outcomes. I translate complex products into clear, commercial positioning and align marketing, product, and sales around a shared point of view that strengthens go-to-market execution. I’m especially drawn to how narrative shapes organizational clarity. When teams operate from the same language and mental model, experimentation moves faster, lifecycle orchestration improves, and revenue scales with less friction.

Experience

• Head of Creative & Brand · Kenetik08-01-2023 – 10-01-2025

  Fractional to Full Time

• Director of Brand & Marketing, Fractional · Kokora02-01-2023 – 09-01-2024

  Led brand and marketing strategies to enhance company visibility and growth.

• Creative & Brand Consultant · Wazir MGMT12-01-2022 – 08-01-2023

  Full-stack brand and digital consultancy for emerging CPG, luxury, and hospitality brands. Leading end-to-end projects across identity, packaging, product management, UI/UX, and go-to-market.

• Global Retail Program Manager · OUTFORM01-01-2020 – 12-01-2022

  Managed global retail programs to optimize retail strategies and execution.

• Program Manager, Strategy & Operations · Oscar Health01-01-2018 – 09-01-2019

  Oversaw strategic initiatives and operational improvements to enhance healthcare services.

Education

• University of RichmondBachelor of Science (B.S.), Global Health and Human Rights
• George Washington High School

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