cynthia jennings

About

Innovative creative leader with 25+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Proven at leading positioning strategy and aligning internal and external communications through high-impact storytelling that drives engagement and business growth. Skilled at translating complex, data-driven offerings into compelling narratives for executive leadership, sales, global markets, and employees. Known for elevating brand presence, enabling revenue, and directing cross-functional teams with clarity and agility—spanning brand stewardship, social/content strategy, sales enablement and event marketing, and digital/platform and internal communications oversight. Founder & Principal delivering brand identity systems, digital experiences, and integrated marketing solutions across nonprofit, energy, healthcare, human services, retail, and B2B/B2C sectors.

Experience

• Sr. Director, Corporate Brand & Communications · Catalina Marketing2017

  Sr. Director, Corporate Brand & Communications

• Creative Director · THOTPROCESS2013

  Creative Director Founder & Principal of a strategic consultancy delivering brand identity systems, digital experiences, and integrated marketing solutions that elevate presence and drive growth across nonprofit, energy, healthcare, human services, retail, and B2B/B2C sectors. Led interdisciplinary creative teams across environmental, print, video, and interactive projects for an agency serving Real Estate Investment Trusts and property management clients. Served on the leadership team to shape and implement initiatives that improved employee productivity, engagement, and organizational culture. Co-founded collaborative marketing agency (SOMWBA-certified Women Business Enterprise) leading creative vision and integrated communications strategy. • Directed cross-functional teams across digital and physical channels for B2B and B2C clients, aligning programs to business objectives across retail, education, hospitality, healthcare, finance, real estate, transportation, social services, and nonprofit sectors. • Led rebrand of Pinnacle Tower Company to Global Signal, including naming, corporate identity, and multi-channel launch. Within three years, the company emerged from Chapter 11 to become #2 in its industry and was acquired for $5.8B.

• Co-Creative Director · PRIMARY DESIGN2012 – 2013

  Co-Creative Director

• Creative Director / Partner · THINKcollaborative2003 – 2012

  Creative Director / Partner

• Associate Creative Director · Kaminsky Strategik Design–

  Kaminsky Strategik Design | Associate Creative Director

• Senior Designer · Tomlinson Advertising Design–

  Tomlinson Advertising Design | Senior Designer

Education

• Massachusetts College of Art & Design (MassArt)BFA, BFA

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