Inaya Fatima

About

Marketing strategist and UX-informed content and digital marketing professional with experience in go-to-market strategy, audience/competitor research, storefront and conversion improvements, and building web-facing campaign pages using HTML/CSS. Background includes data-informed social media strategy, merchandising/customer experience, and UX/UI-focused projects spanning e-commerce, B2B SaaS onboarding redesign, enterprise security dashboards, and analytics dashboard design using Python and Figma.

Experience

• Marketing Strategist · Omora Jewels01-01-2024

  Led a full go-to-market strategy, including brand positioning, campaign planning, and digital channel execution for a consumer e-commerce brand Conducted market, competitor, and audience research to inform pricing strategy, product differentiation, and messaging frameworks Applied UX principles to improve storefront experience, restructuring product pages and content hierarchy to reduce customer drop-off Managed end-to-end customer experience workflow from first touchpoint through post-purchase engagement

• Social Media Manager · Not specified (listed without company name)01-01-2020 – 12-31-2025

  Built and managed data-informed content strategies across multiple platforms, growing digital audiences to millions of views Applied audience segmentation, persona development, and behavioral analytics to guide content direction and platform strategy Produced visual marketing assets integrating UX principles, branding, and performance optimization Leveraged HTML and CSS to build and update web-facing campaign landing pages

• Sales Associate · ADNOOR Inc.01-01-2019 – 08-31-2021

  Supported product merchandising and in-store marketing initiatives; gained firsthand insight into customer behavior that directly informed later UX audit work on the brand's digital experience

• Sales Associate · Levi's, Toronto Outlet09-01-2023 – 12-31-2023

  Delivered customer-facing retail experiences aligned with corporate brand and visual merchandising standards

Education

• University of TorontoProgram (degree not specified), Technology and Coding
• White Oaks Secondary SchoolOntario Secondary School Diploma, Ontario Secondary School Diploma

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