Sameera Reddy

About

Marketing and brand strategist specializing in social media strategy, content strategy, audience segmentation, and analytics-driven campaign optimization. Experience includes repositioning and go-to-market planning, influencer/community activation, and CRM-supported outreach, with strong hands-on execution using tools like Figma, Canva, Odoo CRM, HubSpot, and Google Analytics.

Experience

• Social Media Marketing Specialist · Showchat2025

   Developed and executed social media strategies to boost app visibility and engagement across TikTok and Instagram, resulting in a 40% increase in follower growth and a 400% rise in engagement rate.  Created and managed content calendars, trending posts, and campaign assets to align with brand voice and audience trends, improving content consistency by 50%.  Monitored analytics to measure performance, optimize campaigns, and translate audience insights into actionable strategies, enhancing overall campaign efficiency by 20%.

• Brand and Marketing Lead · Fischer Sports2025 – 2025

   Led repositioning strategy for the Ranger ski line in the U.S. market, targeting Gen Z and millennial skiers to shift perception from a legacy “dad brand” to a Gen Z-focused performance brand.  Designed an interactive Figma landing page with product storytelling, skier quiz, and AI chatbot, building a digital funnel that supported product discovery and direct ordering.  Developed a Gen Z–focused Instagram content strategy and executed A/B testing on visuals and messaging, increasing engagement rates by 20% across campaign content.  Activated micro-influencer collaborations and ski community outreach across U.S. ski markets including New England and Colorado, generating 100K+ campaign impressions and strengthening brand awareness among younger skiers.

• Marketing Strategist · WHOOP2024 – 2024

   Developed a data-driven market entry marketing strategy for expansion into China and Taiwan, analyzing 3+ target consumer segments across fitness, lifestyle, and professional performance markets.  Conducted primary research with 20+ consumer interviews to assess awareness and demand for wearable fitness technology, translating insights into localized social media and digital marketing recommendations.  Proposed strategic brand partnership opportunities with Lululemon, outlining 5+ co-marketing and influencer collaboration concepts to activate fitness communities and drive social engagement.  Identified cultural, regulatory, and platform-specific challenges and delivered 10+ actionable recommendations to adapt messaging, partnerships, and content strategy for successful regional market entry.

• Marketing Lead · Alcobrake2024 – 2024

   Led digital and social media strategy using Odoo CRM to streamline client outreach and improve customer retention by 25% through personalized communication.  Managed B2B social media and email campaigns, securing partnerships with Kennedy Global School, Mojo Bus, and Fresh Bus, directly contributing to 30% revenue growth.  Designed visually engaging content and email templates in Canva, improving click-through rates and engagement by 20%.  Leveraged CRM and social media analytics to identify audience trends, enabling data-driven targeting and performance optimization.  Mentored interns and coordinated with the marketing team to ensure cohesive brand messaging across all social channels.

• Marketing Intern · Alcobrake2023 – 2024

   Supported the creation and execution of multi-platform social media campaigns, increasing online visibility by 15% within three months.  Produced creative assets, including short-form videos, posts, and blogs, aligning content with brand voice and marketing goals.  Conducted competitor and audience analysis to refine targeting strategies, improving engagement rates by 18%.

Education

• Boston University Questrom School of BusinessMaster of Science in Management, Management
• Gokaraju Rangaraju Institute of Engineering and TechnologyBachelor in Electronics and Communications Engineering, Electronics and Communications Engineering

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