Iroshan De ZIlva

About

As a Senior UI/UX Generalist at Azend Technologies, I create a comprehensive design system for a groundbreaking agritech product, Govi.ai. I apply user-centered design principles and psychology to solve people's problems and deliver delightful experiences. I have a bachelor's degree in Design and Visual Communications from AMDT School of Creativity, and I'm also a certified member of the Interaction Design Foundation. I have completed several masterclasses on user research, remote UX work, and design thinking. I'm passionate about learning new skills and staying updated on the latest trends and practices in the design field. Designing has always been my hobby and curiosity since childhood. I taught myself how to design and code, and I enjoy working on challenging and impactful projects. I have specialized in Design Systems during my time at Amplifyn and Leave Dates, where I designed, defined, and documented a unified design system that improved user retention and satisfaction. I believe in working intelligently and collaboratively, rather than looking for shortcuts or hacks. I value feedback, communication, and empathy, and I strive to make a positive difference with my design skills.

Experience

• UI UX Designer · Upwork10-01-2021

  I'm passionate about building & designing delightful experiences with the combination of business, marketing and UX/UI design to make customers and users satisfied when they're using products and services online.

• Freelance UX Consultant · Sunstone Logistic Systems12-01-2023

  As a Freelance UX Consultant, likely contributions include conducting user research, creating wireframes and prototypes, and providing UX recommendations to improve the overall user experience of logistic systems.

• User Experience Designer · Amplifyn12-01-2021

  - Improve the end-to-end experience of an EOR platform by conducting usability reviews, identifying UX issues, and proposing design recommendations. - Ensure EOR platform-wide consistency through designing a Design system and better documentation for UI elements. - Conduct workshops and structure UX research efforts such as Payroll process and onboarding with persona research and service blueprint to make data-driven design decisions. - Collaborate with the internal team to redesign the Amplifyn website to get a 30% boost in website traffic. - I'm a leading designer in the new design system, identifying UX issues and proposing design recommendations for the E-commerce website.

• Senior UI/UX Generalist · Azend Technologies02-01-2023 – 07-01-2024

  - Creating a comprehensive design system for a groundbreaking agritech product 'Govi.ai.'

Education

• St. Anthony's College - Wattala

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