Isabel Alba

About

With a Bachelor of Arts in Communication and Media Studies from Idaho State University, I have cultivated a robust career in marketing, specializing in strategic communication and brand development. Currently, I serve as a Marketing Specialist at Portneuf Medical Center, where I enhance consumer engagement through strategic content creation and project coordination. Previously, I honed my skills as a Social Media and Events Marketing Specialist at Teton Auto Group, where I developed and executed social media strategies and coordinated promotional events. My experience also includes a Marketing Specialist role at Family Medical Clinic of Chubbuck, where I drove brand awareness and lead generation through comprehensive marketing campaigns. I began my career at East Idaho Credit Union as a Teller/Marketing Coordinator, where I initiated marketing campaigns and collaborated on sales growth strategies. My diverse experience across various industries has equipped me with the skills to manage multiple projects and deliver impactful marketing solutions.

Experience

• Marketing Specialist · Portneuf Medical Center12-01-2024

  In my role as a Marketing Specialist at Portneuf Medical Center, I supported consumer engagement efforts by developing and implementing strategies to grow volume and reputation of key programs. I created written and visual content for social media, website, and internal communications, and coordinated marketing and communication projects with multiple stakeholders. I managed multiple projects simultaneously while tracking assignments and meeting deadlines.

• Social Media and Events Marketing Specialist · Teton Auto Group01-01-2024 – 12-01-2024

  Create, execute, and supervise our social media strategy. Establish key performance indicators (KPIs) for social media. Supervise and curate social media content. Evaluate the effectiveness of each social media campaign. Establish and enhance company pages on various platforms to amplify the reach of our social content. Coordinate promotional events and marketing campaigns to enhance the organization's public brand image. This involves brainstorming, detailed planning, and cultivating awareness before, during, and after events.

• Marketing Intern · Teton Auto Group05-01-2023 – 12-01-2023

  Assisted in the development and execution of marketing strategies and campaigns. Supported social media content creation and management. Conducted market research and analysis to support marketing initiatives.

• Marketing Specialist · Family Medical Clinic of Chubbuck03-01-2023 – 12-01-2023

  Developed and implemented comprehensive marketing strategies to drive brand awareness and generate leads. Managed end-to-end marketing campaigns, including content creation, social media management, email marketing, and paid advertising, consistently meeting or exceeding key performance indicators. Conducted market research and competitor analysis to identify target audience segments, customer needs, and market trends, enabling data-driven decision making and successful product positioning.

• Teller/Marketing Coordinator · East Idaho Credit Union09-01-2021 – 01-01-2023

  Held weekly meetings to pitch new ideas to grow sales goals and member growth. Coordinated promotional and product campaigns with manager. Created and implemented marketing campaigns. Collaborated and developed relationships with fellow members to support financial growth.

Education

• Idaho State UniversityBachelor of Arts - BA, Communication and Media Studies

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