Alexis Andrews

About

With a Bachelor of Science in Marketing from Iowa State University's Ivy College of Business, I have developed a robust career in marketing and communications. Currently, I am a Marketing Communications Specialist at Dominion Diagnostics, where I focus on crafting and executing strategic marketing initiatives. Previously, I served as a Customer Success Manager at Optum, managing over 20 Genoa Telepsychiatry clinic accounts, enhancing customer satisfaction, and driving growth through innovative upsell campaigns. My role involved content creation and planning, significantly boosting brand awareness. Prior to that, I worked as a Sales Support Representative at UnitedHealth Group, where I facilitated communication between Medicare brokers and internal teams to streamline processes. My journey began as an Advertising Intern at Iowa State Daily, where I honed my skills in content creation and social media marketing. My diverse experience underscores my ability to drive marketing success and foster strong client relationships.

Experience

• Marketing Communications Specialist · Dominion Diagnostics03-01-2024

  As a Marketing Communications Specialist, likely responsible for developing and executing marketing strategies, creating content, and enhancing brand communication.

• Customer Success Manager · Optum03-01-2022 – 03-01-2024

  Managed 20+ Genoa Telepsychiatry clinic accounts ensuring the success of their telepsychiatry programs as their main point of contact; managing any conflicts that arise and identifying growth opportunities. Ensured customer satisfaction leading to upsell and retention through regular check-ins. Served on the Genoa Telepsychiatry marketing committee, assisting with content planning and content creation in accordance with brand guidelines. Implemented a repeatable upsell email campaign targeting clinic partners, with a 33% response rate, leading to increased efficiency and major process improvements for the Customer Success team. Utilized Canva and marketing automation platform Sprinklr to create 2-3 LinkedIn, Instagram, and Facebook posts a week leading to increased brand awareness during Q2.

• Sales Support Representative · UnitedHealth Group06-01-2020 – 03-01-2022

  Led 40+ Medicare brokers, sales leaders, and field marketing organizations a day in resolving issues including commissions, enrollments, and technical support. Served as a liaison between field sales agents and internal leadership to improve internal processes.

• Advertising Intern · Iowa State Daily09-01-2019 – 06-01-2020

  Served on the content creation team. Made posts to the getweekly Instagram page promoting businesses in the Ames area. Wrote content pieces as needed.

Education

• Iowa State University - Ivy College of BusinessBachelor of Science - BS, Marketing

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