Isabelle Sam

About

With 2 years of experience in tech, software, and entertainment I specialize in business analysis, marketing, and strategic decision-making. At Sony Pictures Entertainment, I optimized operational efficiency by reducing manual analysis time and delivering data-driven insights. As a Salesforce Assistant at UCR Extension, I streamlined data systems to enhance marketing and recruitment efforts. Passionate about leveraging data to drive impact, I also led professional development initiatives and a successful rebranding campaign as President of the Association for Information Systems.

Experience

• Business Analyst · Sony Pictures Entertainment01-01-2024 – 06-01-2024

  • Reduced manual analysis time by 83% (from 6 hours to 1 hour) by developing macro-based charts and graphs for the Studio Service Center (SSC) quarterly report, delivering six key insights that informed deeper operational business decisions. • Produced quarterly Excel reports analyzing key performance metrics including email and call handling times, peak communication periods, and agent performance that benchmarked operational performance and enhanced strategic decision-making for the SSC. • Enhanced operational efficiency and resource conservation through data analysis of conference room utilization and space allocation.

• Salesforce Assistant · UCR Extension03-01-2023 – 06-01-2024

  • Managed the development, documentation, and oversight of CRM systems by integrating data from the Destiny One customer lifecycle management software with Salesforce to improve marketing, partnerships, and recruitment system processes. • Standardized workflows for account creation and CRM management by implementing a robust tracking system with Excel. • Guided collaboration to enhance Salesforce reporting accuracy, facilitating better strategic insights and communication across teams.

• Business Analyst · Appstyx10-01-2023 – 12-01-2023

  • Conducted data and product analysis for the Orange Pill App by creating funnels, feature usage analysis, and user journey reports, pinpointing conversion and drop-off points to provide actionable insights that improve product efficiency, and optimize user engagement. • Evaluated product features and developed QA testing processes, documenting and communicating scenarios to streamline testing workflows. • Collaborated with engineering teams to identify and resolve bugs and performance issues across iOS and Android platforms.

Education

• University of California, RiversideBachelor's Degree, Business Administration, Concentration: Information Systems

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