Ivan Vucic
Operations and Marketing Leader
10 yrs experience · Novi Sad, Serbia · 10-20 hrs/week
About
With a robust educational background in Information Management and Technology, I hold a Master's degree from the Faculty of Business and Law in Serbia and a Bachelor's degree from Union Nikola Tesla University. My career spans over a decade, marked by leadership roles in operations and marketing. As Director of Operations at Scopic, I managed over 150 client-facing projects, optimizing workflows and driving revenue growth across diverse industries. Previously, as a Senior Technical Product Manager and Project Manager at Scopic, I successfully led software development projects, ensuring high performance and stakeholder satisfaction. At First Beat Media Inc., I excelled as a Media Buying Marketing Manager, increasing team revenue by 60% and optimizing performance. My strategic vision and ability to implement best practices have consistently enhanced operational efficiency and profitability.
Skills
Experience
- Director of Operations · Scopic07-01-2019
Directed the Operations, Project/Product Management, QA, and Design departments, establishing policies, procedures, and structures for each. Managed hiring, training, and optimizing workflows to resolve bottlenecks, implement best practices, and drive automation. Oversaw and managed over 150 active client-facing projects across diverse industries, including healthcare, cryptocurrency, and AI/ML. Handled client expectations, escalations, contract and resource management, risk mitigation, and account management, driving client satisfaction, rate adjustments, and revenue growth. Developed operational strategy and planning, set optimizing goals, KPIs, and budgets, led cross-functional teams, and defined management roles. Focused on process optimization and the implementation of best practices to enhance operational efficiency.
- Senior Technical Product Manager · Scopic07-01-2016 – 07-01-2019
Successfully managed multiple high-risk software development clients in a fast-paced environment. Projects included Quality Management, Direct To Debut, Startup Accelerator, and SaaS DoIQApp. Collaborated closely with stakeholders to understand requirements, creating a north star, preparing user stories, developing user documentation, providing estimates, and creating a tight project schedule using the Agile (Scrum) framework, working alongside engineering teams to drive software development to completion. Released multiple product versions of the applications, consistently managing stakeholder and client expectations. Maintained team motivation and productivity, ensuring high performance and alignment with project goals. Efficiently managed and tracked ad hoc requests from the client delivery group.
- Project Manager · Scopic07-01-2014 – 07-01-2016
Managed multiple mid-sized software development projects using the Waterfall methodology, including Sketchlist, ScoreCard, CallRec, and Citadel CM. Analyzed requirements, prepared comprehensive user documentation, and led two independent software development teams, achieving successful project deliveries. Established and adhered to a strict delivery definition to ensure project consistency and quality.
- Media Buying Marketing Manager · First Beat Media Inc.12-01-2022 – 09-01-2024
Led four different teams of marketing managers. Increased monthly revenue of the teams by 60% through different 3rd party networks. Optimized the teams for profitability and performance, educated people. Created and defined KPIs for all the teams. Oversight of the external affiliate manager and plan for the growth. Explored different venues for mainstream offers such as Google ads, Meta, X advertising.
- Marketing Manager · First Beat Media Inc.10-01-2017 – 12-01-2022
Led a team of 12 people divided into two categories: internal and external handles. Worked on an internally developed ad network to increase ROI based on the sale of the internal traffic and utilizing other offers to promote within the network. Developed additional functionality on the platform (Singles Ad Network) that allowed scaling horizontally and vertically easily. Increased internal revenue by 40% and external revenue by 20%.
Education
- Faculty Of Business and Law, SerbiaMaster's degree, Information Management
- Union Nikola Tesla UniversityBachelor of Science, Information Technology
- College of Applied Technical Sciences NišBachelor of Applied Science, Computer Science
- Gimnazija Pirot
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