ivona băbărelu

About

Ivona is a startup enthusiast with a passion for strategic thinking and a strong background in marketing. With experience in the mobility industry, marketplace platforms, and e-commerce, she has developed a diverse skill set as a full-stack marketer in a competitive environment. Ivona has grown from an advertising graduate to Head of Marketing at Clever app, a mobility marketplace owned by automotive giants Daimler & BMW. She excels in growth hacking, marketing automation, project management, and digital marketing. Ivona is adept at building communities using technology and has expertise in customer lifetime management, usability, and user experience. She is committed to challenging the status quo and continuously surpassing her comfort zone.

Experience

• Head of Marketing · Clever app–

  Led marketing initiatives for a mobility marketplace owned by Daimler & BMW. Specialized in growth hacking, digital marketing, and customer engagement strategies.

Education

• Babes-Bolyai UniversityMaster's degree, Game and Interactive Media Design
• University of BucharestDoctor of Philosophy - PhD, Public Administration
• University of BucharestMaster's degree, Behavioral Sciences
• Babes-Bolyai UniversityBachelor's degree, Advertising

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