Ana Grossmann

About

Marketing leader with 4+ years of experience and holding an International Master’s in Marketing Management. I’m Ana Grossmann, a trilingual Brand Marketing Lead driving SaaS growth for B2B and B2C with a strong focus on data-driven acquisition, lifecycle marketing, and funnel optimization across international teams. I help you: • Clarify your positioning and messaging • Build acquisition systems that convert • Optimize funnels to close adoption gaps • Launch products and campaigns with impact • Strengthen lifecycle and retention strategies • Turn data (CAC, LTV, activation, retention) into actionable growth levers With experience across SaaS, EdTech, EV, and IoT markets, I combine strategic thinking with hands-on execution. From brand development to paid campaigns, events, webinars, and partner marketing. If growth feels fragmented, I bring structure, clarity, and momentum.

Experience

• Head of Brand Marketing · evulpo10-01-2025

  Responsible for leading brand marketing strategies and initiatives.

• Marketing Manager / Marketing Coordinator DACH · Zaptec07-01-2023 – 03-01-2025

  Managed marketing strategies and coordinated marketing efforts in the DACH region, including a maternity cover period.

Education

• POLIMI Graduate School of ManagementMaster's degree, International Master in Marketing Management – Omnichannel and Consumer Analytics
• Oxford Brookes UniversityBachelor's degree, International Business Management

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