Iyad Qunber

About

Research Analyst in Brand, Consumer & Audience Intelligence with hands-on experience in brand, social media, and community management. I turn social listening and audience data into actionable insights that drive brand strategy, engagement, and reputation growth. Skilled in AI-powered market intelligence, data analysis, and continuous learning, I thrive at the intersection of research, strategy, and digital communication.

Experience

• Community Manager · Chain Reaction12-01-2025

  Managed high-stakes portfolios for Tier-1 Public Sector entities, Luxury Destinations, and Real Estate Development clients, ensuring brand alignment with regional consumer sentiment. Leveraged Brandwatch to conduct deep-dive social listening, transforming raw data into actionable consumer insight reports that informed content strategy and executive decision-making. Developed and executed content strategies targeting High-Net-Worth (HNW) individuals and investors, utilizing audience intelligence to refine messaging and maximize engagement. Served as the primary point of contact for key stakeholders, translating complex digital performance metrics into clear, strategic recommendations for business growth. Bridged the gap between data and creativity by using social data to guide creative teams in producing high-impact, trend-relevant assets.

• Research Analyst – Consumer and Market Intelligence · Ipsos11-01-2024 – 12-01-2025

  Managed Synthesio SaaS accounts in Jordan and Iraq, including client pitching, onboarding, dashboard delivery, and ongoing platform support. Maintained a 10/10 Customer Satisfaction Score (CSM) through proactive client engagement and support. Delivered high-impact research reports and data dashboards, turning complex social and market data into actionable insights. Achieved 300% revenue ROI in one year by driving SaaS adoption and upselling insights services. Received 2 Certificates of Appreciation for embodying Ipsos’ “Client First” core value. Supported strategic decision-making through social media analysis, media monitoring, and integrated reporting.

• Research Analyst – Media Monitoring and Consumer Intelligence · Makana 36002-01-2024 – 11-01-2024

  Conducted audience and consumer social listening research to support political campaigns and communication strategies. Leveraged Talkwalker and AI-powered social listening tools to monitor online conversations, analyze sentiment, and track brand and candidate reputation. Developed actionable insights from social and digital data to inform campaign messaging, engagement strategies, and communication plans. Created reporting frameworks and dashboards to measure performance metrics, audience trends, and campaign effectiveness. Optimized research processes to improve efficiency, accuracy, and relevance of social and audience intelligence.

Education

• University of Petra "جامعة البترا"​Bachelor's degree, Business & eCommerce

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