Lucine P.

About

I am a communications professional and data analyst with experience in the tech industry, grassroots advocacy, and politics. My expertise lies in combining storytelling with data-driven insights to achieve organizational goals. In my current role, I combine analytical expertise with media relationships to secure media coverage for clients and provide data-driven analyses and performance improvement strategies. I've written blogs, bylines, drafted campaign messaging for big brands, managed community outreach, and so much more. I also have experience as a managing assistant for a large academic association - passions a plenty! Whether solving problems, achieving client goals, or presenting outcomes, I bring a versatile, solution-oriented approach to every project. Feel free to reach out so we can discuss which of my skillsets you'd like to utilize for your company or project!

Experience

• Public Relations Account Executive · Access Brand Communications12-01-2022

  Summary: Lead metrics and reporting for Amazon Business, developed communications content for clients including Meta, Visa, Atlassian, Pure Storage, Palo Alto Networks, and Invaio Sciences. ▪ Drive communications for product updates, new announcements, and proactive storytelling opportunities for clients across verticals; develop pitches, outreach strategy and manage/maintain media and influencer contacts ▪ Participate in everyday client correspondence, campaign development, coverage and competitor reporting and day-to-day management tasks ▪ Actively keep a pulse on client, brand, competitor, and industry news and provide strategic recommendations on how best to insert or respond ▪ Secure coverage and maintain relationships with Tier 1 business/tech press as well as key trade press including Forbes, Datanami, and Security Boulevard

• Managing Assistant · Association for the Study of Nationalities06-01-2020

  Summary: Support executive leadership at ASN, analyzed webinar data, design promotional assets, and manage email marketing campaigns for education webinars hosted by the association. ▪ Perform data cleanup and advanced data analysis on webinar performance metrics using Excel and design interactive dashboards and visualizations in Tableau to present actionable insights. ▪ Design and produce visual assets to promote upcoming events utilizing Adobe Photoshop and InDesign, ensuring seamless integration across websites and social media platforms for maximum engagement. ▪ Draft, edit, and distribute email campaigns and announcements to over 7,000 subscribers via the Brevo email marketing platform, leveraging analytics to optimize performance.

• Public Relations Account Executive / Data Analyst · AxiCom03-01-2022 – 12-01-2022

  ▪ Project managed public relations initiatives across clients including Dell Technologies, Lexmark, Boston Consulting Group and RSA by developing proactive pitch ideas, identifying targets and pitching media on weekly basis ▪ Drafted and published messaging, media pitches, bylines and social media content and bylines for executives at Lexmark and Dell, including a monthly internal newsletter reaching 120,000+ employees at Dell ▪ Conducted in-depth research, performed data analysis, and developed compelling visualizations in Excel, directly contributing to AxiCom securing a $30,000 quarterly contract with the cybersecurity firm RSA ▪ Leveraged tools like Brandwatch, Cision, PowerPoint, and Excel to develop reports, dashboards, and presentations, combining media expertise with data analysis as the sole hybrid public relations and data analyst on the intelligence team ▪ Utilized BigQuery to generate and execute queries, analyzing data from social and traditional media outlets to address client needs and support new business research initiatives.

• Social Media Editorial Strategist · ENTITY Academy2021-11-01 – 2022-04-01

  Produced copy for Twitter content and developed long-term social media campaigns to promote ENTITY Academy courses. Analyzed weekly metrics of Twitter accounts; provided timely updates and growth strategy recommendations. Created and presented quarterly presentation of Twitter account growth and engagements per set KPIs for each month.

• Conflicts Analyst · Wood, Smith, Henning & Berman LLP12-01-2020 – 06-01-2021

  ▪ Executed daily SQL queries within Aderant to parse the firm's internal legal database, delivering detailed analyses and actionable insights to support attorneys. ▪ Conducted comprehensive research and analysis of corporate hierarchies, mergers, acquisitions, and potential bankruptcies using online resources such as Westlaw and S&P Global to identify conflicts of interest and ensure accuracy in conflict assessment reports.

• Legislative Intern | Social Media Team Lead · Armenian National Committee of America05-01-2019 – 07-01-2019

  ▪ Led the intern social media team, created social content for a collective of 200,000+ followers across the nonprofit’s social media channels, surpassing goal of 10% increase in engagement ▪ Researched, analyzed, and organized data regarding 439 House Representatives’ caucus affiliations, voting histories, and bill sponsorships with regard to Armenian-American issues ▪ Presented four legislative pieces to foreign affairs staffers in House and Senate offices for the National Defense Authorization Act and 2020 Fiscal Year budgets; resulted in passage of all four legislative pieces

Education

• Wesleyan UniversityBachelor of Arts - BA, Government (Intl'); Russian, Central European, E. European & Eurasian Studies
• John Marshall High SchoolHigh School Diploma

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