Tayler J. James

About

As a seasoned insights professional, I bring a proven track record in consumer insights and strategy across diverse industries, particularly in media and tech. I’ve led cross-functional teams, uncovering valuable insights into consumer habits, trends, and product preferences. My pivotal role in TV and digital product launches through market research and product testing significantly contributed to the success of major network initiatives and two TV streaming apps. As a team leader, I've effectively collaborated and managed analysts, leveraging diverse viewpoints and strengths to deliver optimal solutions for stakeholders.

Experience

• Founder and Research Principal · Taylered Insights03-01-2023

  Led development of a high-value SaaS data platform for enterprise clients, achieving an 8-figure valuation. Championed extensive primary market research, using qualitative and quantitative methods to analyze industry and consumer trends. Provided valuable insights through surveys and interviews, influencing strategic decision-making and contributing to clients' revenue growth.

• Director of Research · The Plug01-01-2022 – 03-01-2023

  Developed research division infrastructure, leading a team to produce forward-looking analyses and datasets. Weekly insights on diverse tech startups and investments reached 65,000+ subscribers. Published two quantitative studies on tech diversity and innovation, expanding our subscriber base.

• Manager, Consumer Insights and Strategy · The Weather Channel02-01-2019 – 01-01-2022

  Led end-to-end research studies for TV and digital products, from conception to execution and reporting. Conducted market research, focus groups, audience segmentation, and in-home immersions to assess the competitive landscape, create target personas, and evaluate content needs. Implemented innovative research methodologies to identify trends and market opportunities in viewer behavior. Actionable recommendations for content, marketing, and digital implementations led to significant year-over-year viewing consumption gains. Also, led cross-functional teams in developing MVP versions for two TV streaming apps, driving market research and go-to-market strategy.

• Sr. Analyst, Strategic Insights · The Weather Channel05-01-2017 – 02-01-2019

  Pioneered innovative solutions to monetize assets across the brand's TV and digital portfolios, achieving sponsorship revenue gains via targeted Ad Sales initiatives. Conducted competitor analysis, identifying growth opportunities for Ad Sales teams and contributing to advertising revenue generation. Championed data-driven decision-making and transformed large datasets into actionable insights, positively impacting rating performance compared to forecasted goals.

Education

• Florida Agricultural and Mechanical UniversityBachelor's Degree, Journalism and Graphic Communication
• Purdue UniversityMaster's Degree, Marketing and Strategic Communication Management
• Louisiana State UniversityCertification, SQL for Analytics
• MIT Sloan School of ManagementCertification, Applied Business Analytics
• Purdue UniversityCertification, Global Marketing and Strategic Communication Management

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