Jack Patterson

About

With over fifteen years of senior leadership experience in sports sponsorship with an emphasis in digital and social media, I am passionate about creating and delivering engaging content and sponsorship solutions for sports and entertainment clients. Previously, I was the Vice President of Digital and Social Media at Learfield IMG College, where I led a team of 40+ professionals and managed the digital and social revenue, content, and partnerships for 180 college teams.

Experience

• Founder · JCP Strategy10-01-2022

  Started my own consulting firm focused on five key areas of emphasis working primarily with clients in sports, tech, gambling and AI. Digital & Social agency practice focused primarily on digital and social revenue. Worked with clients on ways to monetize branded content, social content, content creation, data strategy, digital and social platforms. Strategic vision for digital and social and ways to transform your organization with essential marketing for short and long term success. NIL strategy and execution. Branded Content. Organizational vision for content teams.

• Vice President of Business Development · Tradable Bits01-01-2024 – 06-01-2024

  6 month consulting project for Vancouver based Tradable Bits. Worked with senior leadership on growth pointing towards a focus on sports and entertainment clients including teams, leagues, brands, and agencies.

• Vice President - Digital & Social Media · Learfield IMG College04-01-2017 – 10-01-2022

  Vice President, Digital & Social Content leading a team of 40+ people focused on great content, engaging content and sponsorship revenue for fans of 180 college teams 365 days a year. Over the course of the five years with Learfield I was over all digital & social revenue, digital innovation and overall being the leading voice for digital & social in the company. I was responsible for all P&L/Budget responsibilities, marketing operations, business operations and overall strategy for the line of business. Additionally, managed digital and social partnerships including but not limited to websites, apps and relationships with strategic partners including social networks.

• Regional Sales Director · Spredfast10-01-2014 – 01-01-2017

  Regional Sales Director for a leader in the Social Relationship Marketing space focused primarily on Fortune 1000 companies and leading sports brands. Spredfast customers manage over one billion social connections across 84 countries and have the power to process 650 million pieces of social content per day in multiple languages. Over 600 customers, including all five major broadcast networks and fifty percent of Interbrand’s 2013 World’s Best Brands have partnered with Spredfast to create first-class social experiences.

• Regional Sales & Marketing Director · Wayin11-01-2011 – 09-01-2014

  Top salesperson in every year at the company with an average growth rate of over 60% per year. Directed all sales initiatives, including but not limited to sales outreach, sales pricing strategy, implementation lead with Fortune 500 brands and leading sports teams/leagues including the National Football League, Best Buy, Molson Coors, Walgreens, and leading global agencies like Edelman and Leo Burnett.

Education

• Regis UniversityB.A., Communication Arts & Sociology

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