Lauren Jacaruso

About

With a strong background in sports and entertainment, I specialize in social media management, branding, and marketing. I'm currently taking on freelance social media marketing clients. My experience includes working with high-profile clients and brands including: Baden Sports, RE/MAX, the Colorado Rockies and Major League Baseball. I'm passionate about delivering creative solutions, building relationships, and driving results.

Experience

• Social Media Manager · Fearlyss Media05-01-2024

  -Manage Fearlyss Media social channels. -Assist in expanding Fearlyss Media's service offerings. -Serve as social media manager for various clients.

• Team Sports Marketing Manager · Baden Sports04-01-2022 – 09-01-2024

  -Responsible for managing, growing, and scaling 75+ Baden Sports partner relationships and marketing activations. -Manage partner product allocation and payments. -Drive B2C and B2B sales by growing customer databases as well as maximizing partnership revenue potential. -Analyze and evaluate the performance of each partnership. -Serve as project manager for partner request for proposal (RFP) process. -Identify potential partners and create mutually beneficial relationships to help grow the Baden Sports brand. -Collaborate with sales and product development to provide key marketing materials. -Strategize and implement email marketing efforts resulting in a 589% increase in sales on one of three D2C portals with a 670% increase in customer base and a 144% increase in conversion rate YOY. -Source and implement process improvement software programs company-wide.

• Social Media Manager · Barre Chord Bangers02-01-2023 – 07-01-2023

  Social media manager for local Denver cover band.

• Community Outreach and Events Manager · Girls on the Run of the Rockies09-01-2021 – 04-01-2022

  -Coordinate opportunistic fundraising events and community awareness events. -Recruit and manage volunteers to attend community events. -Serve as race director for, and execute, end-of-season signature 5K events. -Responsible for effectively cultivating community relationships. -Manage events that are critical to the success of the organization. -Serve as an advocate for the organization in the community. -Manage and create content for all company-owned social channels.

• Internal Business Consultant · RE/MAX HQ02-01-2021 – 09-01-2021

  -Responsible for the overall success of client portfolio -Main point of contact, relationship manager, and liaison between franchise owners and RE/MAX LLC -Guides Broker/Owners through the “Re/Max Experience" -Identify customer needs and leverage key internal resources to achieve goals and desired results -Creates and nurtures relationships with franchisees, agents, and other strategic partners using industry knowledge, communication and relationship development skills to advance business opportunities. -Takes initiative and is results oriented, identifying customer needs, consults and collaborates with multiple departments, and ensures franchisee compliance including on-time renewals and accounts receivable management. -Schedules regular client portfolio business review meetings to ensure growth plans are being met. -Successfully reviews and leverages CRM feedback loops and collaborates with all departments to ensure customer needs are resolved and quality service is being delivered. -Drives client portfolio from “base” to “thrive” to “summit”. -Coach brokerages based on financial statements, analysis, P&L’s and balance sheets

• Marketing Coordinator · Colorado Rockies01-01-2019 – 02-01-2021

  Player and Alumni Relations: -Develop and implement formal Player Relations and Alumni Program for current and former Rockies players -Serve as point person for organizational player requests, including Ticketing, Corporate Partnerships, Promotions and Ballpark Operations -Manage, field, execute and maintain records of all organizational player requests including on-site and off-site responsibilities -Organize calendar of photo and video shoots at Spring Training internally and for media partners Publications: -Manage budget for publication including paying freelancers, printing company and postal service -Conduct player and staff interviews, write magazine stories and develop content as needed for Rockies Magazine -Write and proof content for monthly Minor League Newsletter and triannual Community Newsletter -Lead the management of Rockies Magazine subscription process, handling renewal mailings, customer service issues and sales tracking -Assist in the distribution of magazines, both internally and externally. Events: -Main point of contact for Alumni reunions including the 2007 Rocktober Reunion and 25th Anniversary events -Assist with player and alumni travel arrangements for large scale organizational events -Plan Rockies Caravan and Alumni events, including event day logistics, timelines, media, promotion and purchasing Other: -Assist with departmental and organizational needs and events throughout the year in Denver, Scottsdale and on select road trips -Maintain consistent professional image and demeanor around baseball personnel and players -Assist with operation and social media coverage of Rockies Fantasy Camp in Scottsdale, AZ -Serve as technology liaison with internal IT department -Active member of organization's Health and Wellness Committee

• Social Media & Publications Assistant · Colorado Rockies05-01-2015 – 12-01-2018

  Social Media: -Coordinate with the Assistant Director and Vice President to ensure consistent and professional social media communication -Develop fresh and creative ideas for social media engagement on all Rockies platforms -Responsible for growing the Rockies’ Snapchat and Instagram brand and following -Execute Snapchat promotion of community events and Coors Field concerts Publications: -Conduct player and staff interviews, write magazine stories and develop content as needed for Rockies Magazine -Write and proof content for monthly Minor League Newsletter and triannual Community Newsletter -Lead the management of Rockies Magazine subscription process, handling renewal mailings, customer service issues and sales tracking -Assist in the distribution of magazines, both internally and externally. Player Relations: -Develop and implement formal Player Relations and Alumni Program for current and former Rockies players -Serve as point person for organizational player requests, including Ticketing, Corporate Partnerships, Promotions and Ballpark Operations -Manage, field, execute and maintain records of all organizational player requests including on-site and off-site responsibilities -Organize calendar of photo and video shoots at Spring Training internally and for media partners Events: -Main point of contact for Alumni reunions including the 2007 Rocktober Reunion and 25th Anniversary events -Assist with player and alumni travel arrangements for large scale organizational events -Plan Rockies Caravan and Alumni events, including event day logistics, timelines, media, promotion and purchasing Other: -Assist with departmental and organizational needs and events throughout the year in Denver, Scottsdale, and on select road trips -Maintain consistent professional image and demeanor around baseball personnel and players -Assist with operation and social media coverage of Rockies Fantasy Camp in Scottsdale, AZ -Serve as technology liaison with internal IT department

• Social Media Coordinator · Major League Baseball03-01-2014 – 11-01-2014

  As a Social Media Coordinator at Major League Baseball, I managed 30 MLB clubs' social media accounts including in-game content, post-game responsibilities, and social media post requests. I was responsible for communicating, and building relationships, with members of each organization in order to assist with MLB and specific club marketing initiatives.

Education

• LSU-ShreveportMaster of Business Administration (MBA), Data Analytics, Marketing
• Emerson CollegeBachelor of Science (BS), Marketing Communications, Business Studies
• West Islip High SchoolAdvanced Regents Diploma

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