Eric Patterson

About

Over 25 years of experience driving growth and profitability through the creation of new processes, products, and partnerships, from opportunity identification to go-to-market planning and operational management. I have held leadership roles in product, marketing, sales, and business development at media and technology companies across a wide variety of business models from advertising to SaaS and e-commerce. This includes significant experience in content creation, distribution, and monetization, often within 2-sided marketplaces, across categories ranging from news & information to software, books, music, movies, games, and data.

Experience

• Business Development Consultant · Self-employed07-01-2024

  Business strategy and market development services for media and technology companies that need assistance identifying and executing against new growth opportunities. - Market opportunity analysis - Go-to-market planning - Pricing strategy - Sales enablement - Channel development Available on a retainer or project basis. Current engagements include: - Jiffy.AI Media: adops workflow automation from order entry through invoicing & audit functions - PayNow Direct: the only unified POS and ecommerce platform for grocers that accepts SNAP EBTs

• Vice President of Strategy & Development · Hearst Newspapers01-01-2017 – 01-01-2024

  Responsible for vertical market strategy & operational planning, M&A exploration, and strategic partnerships for Hearst's newspaper division. - Increased classifieds line-of-business profitability by $1.5MM annually - Generated $1MM incremental ad revenue for A&E vertical - Grew annual content licensing profit by over $600K

• Vice President, Strategy & Development · BitCasa01-01-2014 – 01-01-2016

  Led brand and operational planning for transition from consumer cloud storage to white-label SaaS platform for device OEMs & wireless carriers. - Managed corporate rebrand, hiring marketing team and PR/AR agencies - Built partner marketing programs for first clients SanDisk, Hutchison Telecom

• Vice President, Business Development · Blurb01-01-2011 – 01-01-2014

  Grew annual revenue by 3x to $13MM from strategic partnerships & inside sales to corporate accounts for print-on-demand photobook publishing platform. - Increased partnership revenue by $6.8MM via deals including Adobe, Samsung - Grew inside sales to corporate clients by 4x to $2.5MM

• Vice President, Digital Services · Pacific Epoch01-01-2010 – 01-01-2011

  Ran product and marketing for investment research firm that covered nine sectors in China's equity markets for institutional investors and corporate clients. Acquired by Pacific Crest Securities. - Built publishing platform enabling tiered client access and ecommerce - Launched Thomson Reuters partnership for channel sales of proprietary data

• SVP, Marketing · GamePro Media (IDG)2008 – 2009

  Led brand strategy, product marketing, ad operations for the video game industry’s leading information source, including GamePro Magazine & related websites. • Repositioned 20 y/o brand, including site redesign, increasing ad yield and newsstand sales • Partnered with 7-Eleven to create $1MM per year co-branded buying guide program

• VP & General Manager · BitTorrent2006 – 2007

  Managed strategy and go-to-market planning for transformation from global content piracy tool to commercially viable distribution service sanctioned by the MPAA. • Business model included mix of downloadable titles and ad-supported streaming • Pricing strategy helped drive industry standardization of digital release dates and rentals

• Director, Publisher Services · CNET Networks2004 – 2006

  Grew revenue 25% to over $9MM for Download.com’s self-service software distribution and ecommerce platform serving over 25K global developers.

• Director, Marketing Operations · CNET Networks1999 – 2002

  Generated $12MM in incremental revenue per year by creating user retention platform to optimize traffic across CNET’s portfolio of digital brands.

Education

• Southern Methodist UniversityB.A., Journalism
• The University of KansasM.S., Journalism

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