Jackie Florian

About

Creative marketing professional experienced in brand development and licensing, boosting profits through smart licensing strategies. Skilled at creating compelling brand narratives and multimedia materials that resonate with diverse audiences. Experienced in leading cross-functional teams and implementing data-driven marketing strategies that boost user engagement and sales. Passionate about fostering collaboration and innovation, whether negotiating IP agreements or developing effective social media campaigns. In my free time, I enjoy exploring creative projects and staying updated with the latest industry trends.

Experience

• Owner, Product Design & Development · Making Magitek03-01-2022

  • Implemented CRO, PPC, and SEO strategies to increase audience engagement. • Finalized various content types such as newsletters, speeches, presentations, video scripts, reports, and website copy while driving sales growth. • Researched and utilized market insights, trends, and current events for strategic communication purposes. • Collaborated with influencers and companies on social media campaigns to promote products and online events. • Designed and produced custom jewelry, signage, decals, trophies, invitations, menus, and more. • Utilized CO2 and fiber lasers alongside expertise in materials like acrylic, leather, metal, and wood. • Ensured timely delivery and packaging of customer purchases to designated locations.

• Head of Licensing | IP Strategy, B2B · SharkRobot12-01-2022 – 02-01-2024

  • Facilitated communication among corporate brand owners, consumer manufacturers, and retailers. • Demonstrated proficiency in market trend analysis, strategic planning, and executing online/offline marketing campaigns. • Negotiated and finalized Intellectual Property (IP) agreements with major companies. • Managed negotiations for new licensing agreements and contract renewals with clients, partners, and vendors. • Developed multimedia materials like company decks to represent the organization effectively.

• Vice President of Licensing & Branding · Level 99 Games, LLC08-01-2019 – 03-01-2020

  • Work with various stakeholders including but not limited to event and corporate directors and management to create campaigns, source information, provide regular updates and support teams to jointly deliver the project. • Negotiate contracts for regional sales presentations and customer appreciation events. • Establish style standards and directions for brand tone of voice, color story, and brand mark and combination mark logos to be used in future marketing and promotions. • Represented the company internationally in Germany and Japan as well as guided the team on proper and polite interactions. • Negotiated licensing deals with partners that have grossed more than five million dollars.

• Brand Manager · Level 99 Games, LLC04-01-2019 – 08-01-2019

  Ensured brand image is cohesive across multiple properties, connected with IPs/Properties to incorporate them into the current catalogue of games, and created templates, manuals, and other multimedia to capture brand image.

• Chief Executive Officer, Business Consultant · 91.8 The Fan01-01-2009 – 01-01-2021

  • Managed cross-functional teams in Media and operations ranging from 5 to 32 members, overseeing hiring, payroll, scheduling, assignments, and training. • Organized breakout rooms for meetings, negotiations, and presentations with business partners. • Conducted quarterly financial analysis to track goal achievement and allocate resources efficiently, maintaining project budgets. • Represented the company at national and international conventions as a vendor or guest, participating in fifty shows yearly.

• Key-Note Speaker, Guests & Industry Liaison · Various11-01-2013

  Experienced in commercial, animation, video game, telephony, narration, jingles, and on-camera work. Visit website for full list of credits. • Managed relationships with external show partners and vendors to facilitate successful participation and activations. • Collaborated with events of diverse sizes, ranging from 1,000 to 50,000 attendees. • Coordinated international guest contracts, accommodations, schedules, autograph signings, and public workshops. • Ensured provision of interpreters for guests and industry vendors, overseeing interpreter team training. • Advised the board of directors on visa acquisition and collaborated with immigration lawyers as necessary. • Engaged with stakeholders such as event and corporate directors to develop campaigns, share information, provide updates, and support project delivery. • Organized and delivered event programming addressing market trends and local interests in relevant areas of expertise.

Education

• Coronado High School

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