Khadija Khan

About

Experienced marketing strategist with a tech-savvy approach to leveraging AI tools for optimizing marketing tasks. Proven track record in developing and executing strategic marketing campaigns across diverse industries, with a strong focus on content creation and social media marketing. Skilled in driving business growth, expanding brand presence, and maximizing engagement through innovative AI-driven solutions. Proficient in utilizing a variety of marketing tools and technologies, including SEO, SEM, CRM, and analytics platforms. Experienced in leading teams, nurturing client relationships, and delivering measurable results. Passionate about combining creativity with data-driven insights to develop impactful marketing solutions.

Experience

• Director Marketing · World17 Group09-01-2022 – 02-01-2024

  • Developed marketing strategies and oversaw corporate communications for all clients. • Managed partnerships with local businesses and corporate clients to facilitate international company launches and expand client reach worldwide. • Delegated tasks to the marketing team; social media marketing, content creation, SEO, SEM, branding, analytics, and digital marketing initiatives. • In-charge of franchise management, investor relations, location market research and launching. • Creating and managing marketing budgets to ensure resources are allocated effectively. • Evaluating and selecting marketing technologies and tools to support marketing initiatives. • Conducted market research to identify growth opportunities. • Analyzed marketing metrics to measure campaign effectiveness.

• Founder & CEO · QuicTask09-01-2021

  • Managed all the marketing operations. • Designed the logo and all of the marketing material. • Conducted a Canada-wide survey of nearly 10,000 people. • Designed the application. • Delegate Tasks to the marketing and development team. • Onboarded major Canadian corporations as clients for collaboration on marketing initiatives aimed at helping QuicTask reach its targeted audience. • Confident in reporting the deliverables to the partner companies to track the progress and growth of the startup. • Social media content creation and campaign management.

• Chief Executive Officer · NINEARC12-01-2020 – 08-01-2022

  - Led all of the marketing tasks of the clients; social media marketing, website updates, content writing, graphic designing, digital marketing, creating analytics reports and SEO. - Trained and supervised staff. - Worked with clients on various aspects of digital marketing & branding. - Flexible and confident in developing websites on WordPress, Squarespace and Wix. - Marketed and managed clients from diverse industries; Restaurants, Automotive, Tech (SaaS & Cloud), Real Estate, Non-Profit, Telecom & more. - Performed as the key salesperson to bring in new clients. - Shot and edited infomercial advertisements, reels/videos for brand visibility.

• Regional Sales Marketing Manager · TELUS05-01-2019 – 01-01-2021

  - Hired, managed, and trained a team of 30-40 sales representatives for B2B, face-to-face, direct sales, and telemarketing. - Maintained long-term relationships with existing customers and managed marketing efforts. - Assessed and improved sales tools (CRM, SaaS), presentation materials, and sales pitches. - Managed territory planning, and reported weekly updates and Sales KPIs. - Conducted business development meetings across Canada for product and service launches. - Leading the marketing and sales operations for the Ontario Region as per the given budget. - Overseeing social media campaigns, marketing materials and advertisements as per the company branding. - Track progress and enhanced marketing briefs and lead generation via Google Analytics and Meta. - Aloting and managing sales targets to the managers and representatives. - Coordinating and managing event vendor locations for tradeshows. - Reporting the deliverables to the Director of Sales and Marketing.

• Sales Manager · Bell MTS07-01-2018 – 05-01-2019

  - Conducted training workshops for sales representatives, emphasizing B2B, face-to-face sales, direct sales, and telemarketing. - Managed a team of 15+ individuals, guiding them to achieve targets and develop sales and marketing skills. - Assessed and improved sales tools, presentation materials, collaterals, and pitches, including SaaS and CRM systems. - Oversaw digital marketing efforts and evaluated their effectiveness. - Voluntarily applied educational experience in the company's Marketing Department to engage more and gain insights into the Telecom Industry's marketing department to meet sales targets. - Implemented territory planning and coordinated tradeshows, delivering weekly updates and reporting sales KPIs to the Regional Sales Manager.

Education

• University of ManitobaBachelor of Arts - BA, Marketing
• Harvard Business SchoolNegotiation Mastery, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
• Defence Authority Public School O & A LevelsO' Levels, N/A

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