Jacob Shapiro

About

I'm a Designer who speaks Product. I’ve helped build products that let 10 million investors connect with companies they invest in, 3X’ed conversion rates in an application flow, and made it 42% easier to trade one-of-a-kind alternative assets. What sets me apart from other Product Designers is that, with a background in Growth Product Management, I've owned and delivered business outcomes. As a Product Designer, I've designed apps and websites for mobile and desktop around themes like AI, music, and finance. As a Product Manager, I've shipped web and iOS products around product growth, APIs, and data analytics.

Experience

• Product and Web Designer · Freelance Product and Web Design04-01-2021

  - Designed, and developed product strategy for, AI-enabled real estate research platform that helps users understand zoning regulations - Designed and prototyped Selftalk, an AI-powered app that lets users gain insight from past experiences by talking to their journal - Designed and prototyped Top Ones, an AI-powered app that lets users view their top streaming artists whenever they want - Redesigned website for a small consulting business, including information architecture, wireframes, and high-fidelity mockups

• Growth Product Manager · Ampla04-01-2023 – 2024

  Led the Product Growth team, responsible for growing the user base across all of Ampla's funding, banking, and financial operations products. Ampla is a B2B financial services platform that helps consumer goods brands grow and run their businesses. Achieved results including: - 3X increase in application flow conversion rate, driven by consolidating separate flows into one - 26% increase in conversion rate, driven by communicating product value props in user flow - 94% (16 of 17) of development goals delivered on time in Q3 and Q4 2023 by the squad I led as Product Manager

• Product Manager, Growth and Discovery · Rally08-01-2022 – 04-01-2023

  Product Manager for Growth and Discovery. Helping users discover and understand Rally's collection of 400+ unique alternative assets. Rally is an investing platform with unique assets like collectible cars, sports cards, and watches that historically have only been available to rich investors. Achieved results including: - 42% increase in matched bids, driven by implementing price notifications - 8% increase in number of users viewing assets, driven by redesigning asset discovery UX/UI on iOS and mobile web - 6% increase in number of users placing bids, driven by adding new screens giving context about asset lifecycle and how Rally works

• Product Manager, Broker Products · Robinhood04-01-2021 – 07-01-2022

  (formerly Say Technologies, acquired September 2021) Product Manager for Broker Products. Managed APIs that let brokers build in-app experiences like shareholder voting and a Q&A forum for everyday investors to ask questions to companies they invest in. Also managed a dashboard that let brokers monitor shareholder communications and engagement. Q&As are currently available in the Robinhood app for companies like Tesla, Coinbase, and Palantir. Achieved results including: - 21% increase in average number of Q&A participants, driven by effort to build Q&A feature in Robinhood - 10X increase in API peak capacity, driven by effort to scale API in preparation for Robinhood integration - 2 additional B2B customers for the shareholder voting API, driven by email marketing campaign that I created and designed content for

• Lead Product Designer · NextCapital08-01-2018 – 04-01-2021

  (Acquired by Goldman Sachs) Worked on the advice and forecasting engine, the part of the software responsible for investment advice and projecting users wealth and income in retirement. Translated financial advice methodology into software requirements, and worked with developers to build the advice engine. NextCapital is a robo-advisor for retirement accounts like 401(k)s and IRAs.

Education

• University of MichiganBachelors Degree, Cognitive Science (Minor in Computer Science)
• Duke UniversityAI Product Management Certification, AI Product Management

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