Jacob Wolfsheimer

About

Online marketer with experience in developing and maintaining organic and paid search initiatives, and social media marketing. Developing websites, including design and content writing for over 10 years. Progressive responsibility in business development and integrated marketing strategy. You can reach me at jacob@mavenglobe.com. Specialties: Search Engine Optimization (SEO), Search Engine Marketing (SEM - PPC), Social Media Marketing, Reputation Management, Integrated Marketing Strategy, Online Growth Solutions, Business Development

Experience

• Sr. Direct Response and Performance Marketing Manager · The Motley Fool01-01-2016 – 07-01-2024

  As a Sr. Direct Response and Performance Marketing Manager, likely responsibilities included overseeing direct response marketing campaigns, optimizing performance marketing strategies, analyzing campaign performance metrics, and driving customer acquisition and retention.

• Global Operations | International Marketing · The Motley Fool01-01-2014 – 01-01-2016

  In the role of Global Operations | International Marketing, likely contributions included managing international marketing campaigns, coordinating global operations, ensuring brand consistency across markets, and analyzing international market trends.

• Senior Account Strategist and Online Marketing Manager · Interactive Strategies01-01-2011 – 01-01-2014

  Executed as account manager on full life-cycle enterprise-level web design and development projects. Led conception and presentation of marketing and digital strategy approaches inclusive of competitive findings and functional requirements. Managed development of information architecture (IA) deliverables such as interactive wireframes, sitemaps, and content audits. Responsible for client intake, new business proposal writing, and closing sales of enterprise projects resulting in hundreds of thousands in additional revenue.

• Project Manager · TIG Global01-01-2011 – 01-01-2011

  Managed nearly three dozen web development projects for major hotel brands, including Hilton, Waldorf Astoria, Best Western, and Kimpton properties. Developed and coordinated information architecture (IA) deliverables (including sitemaps and user flows) and conducted QA process on desktop, smartphone, and tablet versions of websites. Determined project scope, compiled estimates, and established budgets with associated level of effort for the development of CMS-driven websites and database integration with a proprietary CRM system. Managed client relationships and expectations by education via the production and delivery of presentations to clients throughout the web development lifecycle.

• Interactive Project Manager, Search Engine Marketing Manager · Rock Creek Strategic Marketing01-01-2008 – 01-01-2011

  Led projects in web design and development, print production, video, and marketing. Managed full usability testing process including development of information architecture, wireframes, technical specifications, and usability testing plans; coordinated testing procedures, screen recording, and web analytics analysis. Managed ad and media buying planning, negotiation, placement, and administration of over $100,000. Created and managed web marketing strategies and campaigns across dozens of private sector and government agency websites, including search engine optimization (SEO), pay-per-click (PPC), reputation management, email marketing, Facebook marketing and custom page creation, iPhone application promotion, widget and video marketing, and social bookmarking; achieved 238% increase in qualified leads through SEO. Prepared regular and on-demand analytics analysis reports with data from clients, analytics vendors, and PPC engines, including log files, WebTrends, Urchin, Google Analytics, Google AdWords, Yahoo Marketing Solutions, and Microsoft AdCenter. Spearheaded Section 508 compliance testing and managed or coordinated completion of Section 508 compliance for multiple government agency website launches.

Education

• Syracuse University College of LawJ.D., Law
• Brandeis UniversityB.A., Sociology, Politics, and Minor in Internet Studies
• Winston Churchill High School

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