Sarah Guan

About

I have seven years of performance marketing experience, specializing in e-commerce, including products with a high average order value and a long consideration period. For the past five years, I have worked at high-growth direct-to-consumer startups, focusing on paid social, paid search, podcast, and affiliate marketing. I have managed budgets of up to $25 million a year. I have done everything from uploading ads, managing product feeds, marketing strategy, and reporting using GA4.

Experience

• Manager, Performance Marketing · Burrow04-01-2023

  As a Manager of Performance Marketing at Burrow oversee strategy across paid social, paid search, and podcast in order to hit overall business targets. I manage multiple agencies and also am in platform in Meta, Pinterest, and other channels uploading creative, adjusting bids and budgets, and launching new campaigns. I owned managing the product feed, and created reports in GA4. I am also involved in forecasting performance and making adjustments in response to the forecast.

• Senior Associate, Performance Marketing · Burrow06-01-2021 – 04-01-2023

  As a Manager of Performance Marketing at Burrow oversee strategy across paid social, and podcast in order to hit overall business targets.

• Paid Social Media Marketer · MarketerHire2021 – 09-01-2021

  Did freelance work for a client working on managing paid social for various e-commerce companies including beauty, subscription, and fitness. Also helped in creating reporting documents to track performance for various clients

• Senior Acquisition Marketing Associate · Rebag02-01-2020 – 06-01-2021

  Managed affiliate and paid social (Facebook, Instagram, and TikTok) channels, with budgets over $400k per month. Doubled spend YoY while driving 3x more revenue despite a global decline in apparel and retail sales during the end of Q1 through Q2 2020.

• Acquisition Marketing Associate - Paid Social · Rebag03-01-2019 – 02-01-2020

  Managed paid social (Facebook and Instagram) channels, with budgets over $100k per month. Efficiently scaled paid social campaigns, increasing budgets 51% YoY, while driving a 57% increase in ROAS. Worked closely with the brand and design teams to design creative, based on performance data. Monitored the impact of markdowns and new inventory on overall online performance and how it impacts paid channels.

Education

• Columbia UniversityMaster of Science - MS, Sustainability Management
• Georgetown UniversityBachelors of Business Administration, Marketing

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