Hannah Fowlkes

About

Growth marketing professional specializing in customer acquisition and lead generation through paid advertising with a strong focus on analytics, with extensive experience in performance marketing and digital strategy across diverse industries.

Experience

• Senior Performance Marketing Manager · Momence2024-02-01 –
• Senior Performance Marketing Manager · Shapeways2023-01-01 – 2023-10-01

  -Independently planned and executed end-to-end advertising campaigns, leading the charge from pre-IPO to post -Managed $1.5 to $3 million dollar yearly advertising budgets -Utilized data analytics and market research to identify target audiences, optimize ad placements, and refine targeting parameters, leading to significant increases in new customer revenue -Collaborated closely with cross-functional teams throughout the company to create compelling ad creatives and interactive landing pages that consistently outperformed industry benchmarks -Leveraged analytics platforms like Looker, Google Analytics 4, Salesforce and Hubspot to analyze key performance indicators, identifying areas of top-performance and underperformance

• Performance Marketing Manager · Shapeways2017-08-01 – 2023-01-01

  -Managed Google paid ad strategy including A/B testing, keyword research and optimization, tracking, reporting and analysis -Managed email newsletter and triggered email series including content strategy, A/B testing, segmentation, reporting and analysis -Optimized the conversion funnel by testing new strategies and analyzing the results -Reporting and analysis

• Senior Performance Marketing Manager · MFG2022-10-01 – 2023-10-01

  -Independently planned and executed successful paid media campaigns across Google, Bing, Linkedin and Facebook Ads -Provided regular reports and insights to C-Suite and VPs, offering weekly recommendations for optimization -Collaborated closely with cross-functional teams to develop strategy, receive feedback on lead quality and refresh creative assets on a regular basis

• Digital Marketing Manager · Amrita Singh Jewelry2015-02-01 – 2017-08-01

  -Managed Google paid search, display, and shopping campaigns -Managed a team of marketing associates and interns, overseeing all marketing and design initiatives -Managed email marketing content strategy, list segmentation, A/B testing and campaign execution using Mailchimp -Reporting, analysis and optimization of all paid channels -Managed website development projects -Responsible for monthly revenue goals -Managed affiliate marketing using Pepperjam Network -Managed social media advertising (Facebook, Twitter and Pinterest Ads) -Launched Facebook lead generation campaigns -Optimized UX and UI through on-site A/B testing and behavioral analysis -Troubleshooting website issues -HTML/CSS coding

• Graphic Designer · The Orchid Boutique2013-09-01 – 2015-02-01

  -Managed email marketing design and content strategy, list segmentation, and campaign implementation using Listrak -Data analysis and campaign optimization to improve email open rates, click-through rates and drive purchases -Designed webpage banners and homepage graphics -Designed and wireframed mobile app user interface and collaborated with remote development team on implementation -Designed Google PPC retargeting display ads -Designed print advertisements (in-store flyers, posters, banners, brochures) -Pinterest social media and advertising strategy and implementation -Swimsuit product photography and isolation of product on white backgrounds using Photoshop -Superimposing, retouching and resizing of lifestyle photos using Photoshop

• Graphic Design Intern · Do You Remember?, LLC2013-05-01 – 2013-08-01

  -Designed infographics, website and social media banners, and weekly email newsletter -Managed Pinterest social marketing strategy

Education

• Kent State UniversityVisual Communication Design

Similar talent on Pangea

RRyan B.Senior Digital Marketing StrategistGathoni W.Performance Marketing Lead | Creative Strategist | Multichannel Growth Expert | Growth Marketing ManagementNairobi, KenyaJack B.Performance Marketing Analyst | Data-Driven StrategistSan Francisco, CAAlex L.Data-driven Performance Marketing Lead helping SaaS and ecommerce companies scale profitably through paid media and full-funnel growth strategy.Vancouver, BC