Jacqueline Sales

About

PR should be more direct. I skip the jargon and build narratives people actually want to read. I don’t believe in earned media for vanity metrics. I believe it should do something—drive traffic, close deals, spark conversations with key stakeholders or shift public perception. As a 2023 Ragan & PR Daily Rising Star, that’s what I’ve done across B2B tech, in industries including HR, healthcare, supply chain, and financial services. With 7+ years of experience across global campaigns at SoftServe and Next PR, I’ve led and supported programs that drive real business results.

Experience

• Global Public Relations Specialist · SoftServe05-01-2025 –

  Reported to and assisted the Global Public Relations Manager in building internal PR education and resources while driving external brand awareness, credibility, and thought leadership. Supported, developed, and/or edited written materials such as media pitches, press releases, news commentary, social media copy, speaking and award submissions, bylined articles, or meeting notes as needed. Helped develop recurring or event-driven coverage reports. Assisted the coordination of global campaigns across various regions, including North America, EMEA, Latin America, and APAC. Supported marketing leadership with communication materials and daily PR activities, including building and maintaining up-to-date media lists, drafting creative media pitches, producing briefing materials to prepare spokespeople for media interviews, monitoring news trends, market and industry impacts, and opportunities for proactive and reactive PR, tracking and amplifying media coverage through internal and external channels, handling PR requests as needed through a designated project management system.

• Account Executive, Next PR · Next PR10-01-2022 – 07-01-2024

  Drove client media programs with research and targeted media outreach; managed client communications, drafted pitches, notes, proposals, and presentations, and supported coverage reporting and relationship-building with publications and vertical outlets.

• Assistant Coordinator, Next PR · Next PR01-01-2022 – 10-01-2022

  Developed vertical media strategies positioning a hearing aid company as a national leader in 90 unique publications targeting key customer segments.

• Senior Account Executive, Account Executive, Assistant Coordinator, Public Relations Assistant · Next PR06-01-2021 – 05-01-2025

  As a Senior Account Executive, Account Executive, Assistant Coordinator, and Public Relations Assistant, contributed to client media programs with research and identifying key media targets by closely tracking coverage, industry trends, and breaking news that could be leveraged to generate high-quality coverage. Responsible for client-facing documents such as notes, briefings, proposals, and presentations, ensuring all deadlines were met and appropriate opportunities were pursued. Initiated outreach to develop relationships with targeted publications and vertical outlets. Drafted proactive pitches to secure coverage for clients. Contributed to brainstorming, idea generation, and research for client programs.

Education

• Arizona State UniversityBachelor of Arts, Mass Communication and Media Studies

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