Jada Beasley

About

Public Relations & Marketing I specialize in startups, beauty, fashion, and entertainment.

Experience

• Marketing Manager · Crater - Holler Technologies08-01-2022

  Developed brand from mission to core values (external and internal). Collaborated with design team and agencies to create brand assets (name and logos). Responsible for content strategy planning and execution. Partnered with product marketing lead on website copy. Plan and set up paid search ads. Manage social media calendar. Partner with creator marketing lead and creator success with creator onboarding plan. First point of contact for creative review from internal teams and vendors. Responsible for communications with swag vendors. Event planning for social and industry moments (currently planning activation for SXSW). Manage CRM and responsible for beginning of new contact journey.

• Marketing Associate · Holler - Holler Technologies09-25-2021

  Before becoming an animation studio, Holler was a tech company that created stickers for payment and dating apps and partnered with brands on advertising. Spearheaded influencer merch campaign to promote Holler as a conversational media company. Created sales collateral based on Venmo sticker stats. Responsible for communications with influencer commerce company. Spearhead paid media strategy and execution. Responsible for social media and website statistic reporting and recommendations. Responsible for transitioning Holler’s marketing focus alongside change in business plan (from conversational media to animations).

• Project Manager · Natera04-29-2021 – 09-15-2021

  Mapped out marketing needs for 3 business units (Oncology, Organ Health, and Women’s Health). Determined resources and hours needed for marketing collateral creations. Managed designer workloads.

• Adoption Marketing Associate · Symphony04-28-2020 – 04-29-2021

  Partner with AMER/EMEA Client Engagement team, product, and sales to develop marketing collateral and communicate marketing and sales updates weekly Partnered with VP of Client Engagement to develop an end user internal communications. Due to legal reasons, we were unable to communicate with platform end users so to solve that problem, we created an internal bot to communicate external updates and events to end users while giving them the option to unsubscribe/resubscribe whenever they choose. Project managed design team projects with the wider marketing team to set realistic priorities and distribute resources. Created video tutorials for end users on new and updated features. Tested product and bots before going live to ensure a seamless user experience.

• CMO · TOPIA12-01-2025

  Built the brand from zero: voice, visual identity, content calendar, and community management system across IG, TikTok, X, and LinkedIn with no team and no agency support at launch. Produced and distributed 11 video series across 21 platform-optimized exports, managing the full pipeline from brief to publish including editing rounds, caption writing, and scheduling. Built a community management playbook and DM workflow, then onboarded a team member to run day-to-day engagement without any loss of brand voice consistency. Developed an internal advocacy system enabling individual team members to post on-brand content independently, multiplying organic reach with zero paid spend. Used AI tools across the full content workflow: ideation, copy drafts, asset management, scheduling automation, and DM response flows - shipping more, faster, with a lean team.

Similar talent on Pangea

Dennis A.Experienced Marketing Leader Driving Business GrowthNew York, NYCCynthia H.Marketing & Brand StrategistCharlotte, NCHarmonie C.Creative and detail-oriented marketer with experience in design and strategy with a passion for customer experience.Dallas, TXLauren M.Creative and detail-oriented content marketer with a knack for story-led marketing.Wilmington, NC