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Jaida Forbes

Jaida Forbes

Government and Business Student | Analyst

4 yrs experience · Washington, DC · 30-40 hrs/week

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About

Currently pursuing a Master's Degree at the Georgetown University McDonough School of Business. I am deeply interested in the intersection of social impact and business. I have previously specialized in nonprofit management, growth marketing, and strategy consulting and have a desire to increase my skills.

Skills

Business AnalyticsDigital MarketingDigital StrategyMarketing StrategyStrategy & Business Development

Experience

  • Marketing and Communications Analyst · Beeck Center for Social Impact + Innovation09-01-2023 – 08-01-2024

    Developed and implemented a comprehensive marketing strategy for the Digital Service Network, leveraging data insights to optimize reach and engagement by 13%.

  • Digital Performance and Marketing Analyst · Georgetown University McDonough School of Business01-01-2024 – 05-01-2024

    Analyzed website traffic and user behavior using Google Analytics 4 to identify trends and opportunities for improvement for the McDonough School of Business website.

  • PWC Consulting Extern · PwC04-01-2023 – 06-01-2023

    Utilized consulting frameworks and data analysis to diagnose key challenges faced by non-profit 826 Valencia. Presented a data-driven visual proposal for new marketing strategies, resulting in a 5% boost in donations and brand partnerships.

  • Consumer Behavior Consultant · Blockalicious LLC01-01-2023 – 05-01-2023

    As a Consumer Behavior Consultant, likely focused on analyzing consumer trends and advising on marketing strategies.

  • DEI Student Intern · Georgetown University Walsh School of Foreign Service05-01-2022 – 12-01-2022

    As a DEI Student Intern, likely supported diversity, equity, and inclusion initiatives within the institution.

Education

  • Georgetown UniversityBachelor's degree, Government, Business Studies, African American Studies
  • Montverde Academy
  • Georgetown UniversityMasters, Business Management

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