Jamie Baldwin

About

I am a data-driven marketing leader with extensive experience developing impactful brand and performance marketing campaigns. I specialize in shaping cross-channel media strategies, consumer research analysis, and translating complex data points into actionable insights. I am passionate about brand innovation, authentic storytelling, and balancing the art and science of paid media.

Experience

• Director of Digital Marketing · Maxwell2025-03-01 –
• Sr. Paid Media Manager · Maxwell2024-12-01 – 2025-03-01
• Paid Media | Strategy + Consulting · Self-employed2024-03-01 –

  Navigating the complexities of paid media so you don't have to.

• Director of Digital Marketing · Outcast2021-04-01 – 2024-03-01

  • Department lead pitching and onboarding new paid media business, internal staffing projections, paid media/buying, organic & paid content strategy, and overseeing campaign development and performance reports. • Managed a team of media strategists spanning three time zones, emphasizing career growth and development while ensuring all client deliverables and correspondence were of the highest quality. • Established processes to boost team efficiency in account management, including detailed campaign execution hubs, social platform ad reviews, budget pacing docs, and A/B test roadmaps to refine content strategies. • Created the agency’s inaugural paid media internship and training program. Key Accounts: TurboTax | TikTok | Bloomberg Philanthropies | Carta | Twill | Knight-Hennessy Scholars

• Media Supervisor · Wieden + Kennedy2020-04-01 – 2021-04-01

  • Led media planning team in campaign planning and execution across OTT/OLV, influencer collaborations, digital partnerships, and paid social channels like Facebook, Instagram, Twitter/X, Snapchat, TikTok, and Amazon Ads. Key Accounts: Old Spice | Riot Games [League of Legends, , LOL Esports, VALORANT, Legends of Runeterra] | Happy Dance

• Media Planner · Wieden + Kennedy2018-04-01 – 2020-03-01

  Key Accounts: Riot Games [League of Legends, LoL Esports, Teamfight Tactics launch]

• Media Planner · Pollinate2015-11-01 – 2018-04-01

  • Primary client contact responsible for consumer and channel research, media planning and buying, contract negotiations, and ongoing client health and growth. Key Accounts: Smith Optics | New Seasons Market | Feast Portland | First Republic Bank | Wisdom Panel

• Social Media Specialist; Nike Women · Nike2013-08-01 – 2015-11-01

  • Provided community management and excellent consumer experiences through organic content across @NikeWomen, @NikeFootball, and @NikeSupport social channels.

• Columbia Sportswear Tour Manager · BeCore2013-03-01 – 2013-07-01

  • Co-led real-time operations for 5-6 weekly pop-up events from Miami to Boston, promoting Columbia's latest product line, Omni-Freeze ZERO. • Worked directly with retail and event managers to prioritize consumer experiences, build brand engagement, and maximize product visibility. • Aggregated daily reports of brand recognition, consumer engagement, and recommendations for future events.

• Fraud Specialist · Nike2012-09-01 – 2013-01-01

Education

• Washington State UniversityBachelor of Science, Business & Psychology

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