Jane Pak

About

With a Bachelor of Arts in English Language and Literature, a Bachelor of Science in Human Development and Family Studies, and a Master's degree in Secondary Education and Teaching from the University of California, Davis, this individual has a strong educational background. They also obtained a Teaching Credentials in Single Subject - English from the University of California, Davis - School of Education. In terms of professional experience, they have served as a Senior Marketing Manager at Listening, overseeing marketing strategies and campaigns. Previously, they worked as a User Acquisition Manager at Super Free Games, where they launched and optimized hundreds of UA campaigns across various platforms. They also held a role as a Project Manager at Newsela, managing project operations and content bundles. This individual has a diverse skill set that includes data analysis, project management, and marketing strategy.

Experience

• Senior Marketing Manager · Listening03-01-2024

  Responsible for overseeing marketing strategies and campaigns at Listening. For more information, visit https://www.linkedin.com/company/listening-io

• User Acquisition Manager · Super Free Games07-01-2021 – 08-01-2023

  - Launch and optimize hundreds of UA campaigns across iOS and Android platforms, on Facebook Ads, Google Ads, Unity, AppLovin, IronSource, Mintegral, etc., while hitting ambitious ROAS goals<br>- Own relationships with global ad partners and vendors to keep atop of best practices, ensure alignment to our growth strategy, and ask for key product feature improvements <br>- Identify maximum profitability and LTV of games while owning full-funnel tracking and reporting for key metrics daily<br>- Leverage data analysis to identify growth opportunities and performance weaknesses, developing actionable insights via internal BI tools<br>- Test thousands of creatives in &gt;40 geos and conduct market research to refine target audience in order to conceptualize winning ad creative ideas while ensuring efficient scaling<br>- Lead beta game launches to test and refine launch strategies<br>- Collaborate daily with senior management, BI and Data teams, and the art team<br>- Spearhead ad monetization tests for relevant SKUs weekly to optimize waterfall and increase revenue

• Project Manager · Newsela09-01-2019 – 06-01-2020

  - Own day-to-day management and project operations of new and existing content bundles<br>- Plan and map out production schedules for new content pipeline execution across separate subject areas<br>- Create and maintain accurate documentation for projects and design training programs for junior associates

Education

• University of California, DavisBachelor of Arts (B.A.), English Language and Literature/Letters
• University of California, DavisBachelor of Science (B.S.), Human Development and Family Studies, General
• University of California, DavisMaster's degree, Secondary Education and Teaching
• University of California, Davis - School of EducationTeaching Credentials, Single Subject - English

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