Janicia Benjamin

About

Hey there! I'm a Hospitality, Food and Beverage & Travel Brand Designer and Photographer based in the Caribbean (working worldwide). With experience in building brand visuals, capturing brands and managing digital content and brand strategies for various companies, I bring a creative edge to your brand, bring more guests and bookings through my designs.

Experience

• Digital Content and Community Lead · handL Consulting Services2025-05-01 –
• Content Producer · handL Consulting Services2023-07-01 – 2025-04-01

  - Create and edit content for prominent brands such as TGI Fridays (Trinidad and Tobago and Jamaica), Sunshine Snacks, Sundays Ice Cream, Eagle Ray Hard Seltzer, Guiltless Yogurt, Ilmes Jewellery etc.. - Produce visually engaging content that aligns with brand strategies and marketing goals. - Utilizes video editing software to edit and enhance content quality.

• Administrative & Digital Assistant · handL Consulting Services2023-03-01 – 2023-07-01

  - Production Assistant on an ADDY award winning webisode series for Carib Brewery Ltd. - Managed the digital presence of brands such as Eagle Ray Hard Seltzer, Guiltless Yogurt, Ilmes Jewellery, and SHYFT.TT. - Managed and organized incoming emails to ensure timely and professional responses. - Oversaw social media accounts for multiple brands, increasing engagement and reach. - Developed and pitched content ideas for future campaigns. - Filmed and edited high-quality content for social media platforms.

• Owner & Creative Director · Maya Media House | Content Creation Studio2021-12-01 –

  Content Production Studio specializing in Hospitality, Food and Beverage and Travel Photography, Videography & Brand Design for brands regionally and globally.

• Digital Marketing Coordinator · RAFCO Trading Ltd.2025-02-01 – 2025-05-01

  At RAFCO Trading Ltd., I managed the digital presence and content strategy for the company’s in-house brands: Cater Pro TT, Tiny Spaces TT, and Clean It Yuhself. My role covered everything from social media management, content creation (video + graphic design), and monthly content planning, to sales support and customer service coordination. I worked closely with freelance designers and collaborators to maintain a consistent and impactful brand identity across platforms. Highlights: - Led the full rebrand and marketing rollout campaign for Cater Pro TT (social media, email & in-store). - Led content creation efforts that helped Cater Pro TT hit 10K+ followers on TikTok. - Designed the new Tiny Spaces TT website layout and coordinated its rebuild with a freelancer in WordPress. - Created the flyer design for Tiny Spaces TT’s “Rent to Own” container business unit financing campaign. - Collaborated on the Cater Pro TT product catalog redesign for traditional marketing use.

• Digital Marketing Specialist · Lazuri Ventures Ltd.2024-04-01 – 2024-10-01

  - Managed Instagram and Facebook accounts for multiple restaurants. - Grew the restaurant's social media following from launch to over 1500 followers in 1.5 months. - Collaborated with the graphic designer to develop engaging graphics for planned posts. - Worked closely and attended regular meetings with the team to generate and refine content strategies, align on content plans and marketing goals. - Photographed food, drinks, and lounge settings to create visually appealing content. - Edited and published content promptly to maintain an active online presence.

• Social Media Intern · DKR Branding2021-11-01 – 2022-04-01

  - Assisted high profile businesses including Grenada Tourism Authority, Calabash Hotel, Silversands Grenada etc. with social media strategies. - Manages social media accounts and posts content - Brainstorm content ideas - Community Engagement - Focus on social media platforms such as Facebook and Instagram - Analyzed analytics and assist in creating performance reports

Education

• UWI School of Business and Applied Studies LimitedAssociate's degree, Business Management
• Bishop Anstey High School

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