Simren Davi

About

With a Bachelor of Arts in Mass Communication/Media Studies and an Associate of Science in Journalism/Public Relations from the College of Science, Technology and Applied Arts of Trinidad and Tobago, I have cultivated a robust foundation in media and communication. As a Media Consultant/Strategist at Ibis! Production, I excel in developing brand strategies, executing marketing plans, and creating compelling content. My previous roles include Social Media and PR Manager at Moka Plant Shop and Social Media/PR Coordinator at Caribbean AMP Studio Ltd., where I honed my skills in social media strategy and brand awareness. My experience as a Media and Journalism Intern at CCN TV6 provided me with hands-on media production skills. Additionally, my early experience as a Student Nurse equipped me with valuable interpersonal skills. I am passionate about leveraging my diverse experiences to enhance brand identity and communication strategies.

Experience

• Brand Strategist · Outright Concepts Limited08-01-2024 – 03-01-2025

  Developed comprehensive brand strategies, including mission statements, core values, and competitive differentiation, enhancing brand positioning and identity. Created effective content strategies that aligned brand purpose with target audience needs, resulting in impactful storytelling and content positioning across multiple channels. Established brand guidelines for NGOs in Trinidad and Tobago and internationally, ensuring consistent brand identity through logo usage, color schemes, typography, imagery, voice, and tone. Collaborated with cross-functional teams and clients to develop editorial calendars, budgets, and responsibilities for brand, marketing, and content strategies, ensuring effective communication and seamless execution across departments. Designed and created graphics aligned with brand strategies and guidelines, ensuring consistency in visual identity across all platforms and enhancing brand recognition.

• Media Consultant/Strategist · Ibis! Production01-01-2023

  Developed comprehensive brand strategies encompassing mission statements, core values, and differentiation from competitors, contributing to enhanced brand positioning and identity. Executed end-to-end marketing strategies, incorporating situational analysis, SWOT analysis, and pricing strategies to achieve defined marketing goals and KPIs, ensuring brand resonance with target audiences. Spearheaded effective content strategies, aligning brand purpose with target audience needs, resulting in compelling content positioning, identity, and storytelling across various channels. Developed and enforced brand guidelines, ensuring consistent brand and content identity through logo usage, color palettes, typography, imagery, voice, and tone, maintaining a unified brand presence. Collaborated with diverse teams and stakeholders, incorporating editorial calendars, budgets, and responsibilities for brand, marketing, and content strategies, fostering effective communication and seamless implementation across departments.

• Social Media and PR Manager · Moka Plant Shop02-01-2022 – 04-01-2023

  Designed and executed a new online business media strategy across Instagram, Facebook, and Sphere Marketplace. Through the use of paid ads and precisely targeted marketing, expanded the business's customer base. Interacted and built valuable relationships with current and potential customers. Worked to ensure the voice and image of the business were accurately represented.

• Social Media / PR Coordinator · Caribbean AMP Studio Ltd.10-01-2022 – 01-01-2023

  Contributed to brand strategy. Explored and developed brand awareness strategies and brand elements, developed a social media target audience and created a potential customer journey. Determined the various metrics to be used for measuring social media performance. Contributed to a media contact list that included various organizations, influencers, and businesses that potentially could assist in increasing brand awareness in the various communities. Created and managed social media calendar for a three-month period (November 2022- January 2023). The calendar was intended to boost brand awareness and was specifically aimed at the target audience. Planned social media content and executed content that aligned with the social media calendar. Successfully planned and led meetings for collaboration with a local organization. Developed interview questions for the various collaborations, based on the organization type as well as individual.

• Media and Journalism Intern · CCN TV601-01-2023 – 01-01-2023

  Developed practical skills in all facets of media production, including script writing, live broadcasting, and field reporting. Gained hands-on experience covering diverse events, from protests and press briefings to cultural festivals and construction site visits. Acquired proficiency in using Electronic News Production System (ENPS) for script writing, news planning, and communication within the newsroom. Contributed to the creation and editing of news articles, ensuring alignment with editorial guidelines and high journalistic standards. Attended forums, briefings, and diverse events, showcasing versatility in adapting to different reporting subjects and engaging with various stakeholders. Demonstrated strong research and preparation abilities by proactively crafting interview questions for diverse collaborations, ensuring depth and relevance in journalistic inquiries.

• Student Nurse · College of Science, Technology and Applied Arts of Trinidad and Tobago - COSTAATT01-01-2019 – 01-01-2020

  During my time as a nursing student, I was able to gain on-hand experience in a hospital setting. While this nursing background may not be relevant to my current career goals, the skills gained from this experience have proven to be quite valuable.

Education

• College of Science, Technology and Applied Arts of Trinidad and Tobago - COSTAATTBachelor of Arts - BA, Mass Communication/Media Studies
• College of Science, Technology and Applied Arts of Trinidad and Tobago - COSTAATTAssociate of Science - AS, Journalism/ Public Relations

Similar talent on Pangea

Janicia B.Brand Designer & Photographer Specializing in Hospitality, Food & Beverage, and TravelPort of Spain, Trinidad and TobagoAlexis D. S.Communications Consultant specializing in Media Relations, Brand Strategy & Crisis CommunicationsRichmond, VAKassandra J.Creative Producer & Digital Media StrategistYork, UKAsia M.Communication Strategist | Content Specialist