Jared Trice

About

I have built a robust career in the creative industry, including serving as the Creative Director at Buffalo & Co (NZ) Ltd, where I help brands of all sizes find their place with clarity and purpose, through strategic and innovative design. I love to lead by example and have hands-on experience across all aspects of running an agile creative design & advertising business, from creative direction to client management, strategy, and operations. This holistic involvement allows me to not only understand the many facets of design, marketing and advertising, but also drive creative and business success. Below is an overview of my key skills: Research and industry/product/audience analysis. Naming and brand positioning. Concepting and ideation. Prototyping. Art direction. Graphic design. Website design. Branding and logo creation. Iconography. Editorial and corporate communication design. Design-led campaigns. Advertising design. User Experience (UX). User interface design (UI). User journey maps and user flows. Website CRO and audience behaviour. Photography. Videography. Photo & Video Editing. Short-form copywriting.

Experience

• Creative Director · Buffalo & Co (NZ) Ltd04-01-2015

  Buffalo & Co. is a creative advertising agency specialising in branding, digital and design. Steering Buffalo & Co.’s creative direction, I’ve led the agency with innovative ideas and campaigns, strategic client partnerships and fostering a strong team culture. I also spearheaded key competitive pitches, which won new clients over the years and have consistently delivered impactful creative work. Highlights include: • Led pitches that secured accounts for top NZX-listed companies, including all Annual and Interim Report work. • Campaign Of The Year at the 2017 NZ Social Media Awards, with ‘Be the inspiration’ for the 2016 Rio Olympic Games. with the New Zealand Olympic Committee. • Created a successful campaign for a farming cooperative that helped break down the urban/rural divide by educating, communicating, and celebrating where our food comes from in New Zealand. • Spearheaded the relaunch of two NZI products with integrated campaigns which led to a 45% increase in new customer inquiries. • Led the website design for a leading New Zealand Stud Farm, which increased stallion inquiries by 85%. I excel at leading by example and being hands-on, with experience across all aspects of running an agile creative design & advertising business, from creative direction to client management, strategy, and operations. This holistic involvement allows me to understand most facets of agencies as well as SMEs and large corporate businesses. This has equipped me with the versatility and insight needed to drive both creative and business success.

• Art Director · Buffalo & Co (NZ) Ltd04-01-2014 – 04-01-2015

  I managed the production of marketing campaigns, videos, photography, websites and corporate communications, for well-known New Zealand brands through to lesser-known startups. This included travelling around the country to direct photo shoots, working closely with copywriters and design teams to shape narratives that shift perceptions and help drive impact. My day-to-day workflow also included being on the tools, working with Adobe InDesign, Illustrator, Photoshop, XD, Lightroom and Premiere Pro. As well as this, I managed development teams working with Silverstripe, Concrete CMS, Wordpress and Squarespace, across website projects of various scale.

• Senior Graphic Designer · Benefitz07-01-2009 – 04-01-2014

  At Benefitz I had the opportunity to work with some of New Zealand’s most successful companies and individuals. I forged a reputation for producing some of the companies most versatile and innovative design, and along the way picking up the odd award (team member of the year 2011). I even coined Benefitz “Future Thinkers” strapline. Being a very diverse company, I was able to take the lead on many projects including; identity, brand building, logos, large format design (billboards, indoor/ outdoor banners, building wraps, vehicle wraps), web design, studio and location photography. My role also included being the lead designer of Channel Magazine, a 130+ page North Shore (NZ) publication with a monthly readership of around 100,000. This encompassed cover concepts, art direction and design, feature layouts, as well as managing a team of two other designers.

• Graphic Designer · Whistle - Advertising Agency12-01-2007 – 05-01-2009

  I was an integral part in the creation of strong design campaigns, collateral and catalogues that were results driven. Working with the team to ensure the communication was right before embarking on the concept and creative. Towards the end of 2008 my role moved to the production and print management side of the business. This involved pre-press and production of the necessary documentation including quotes, purchase orders, as well as press passing and approving the final artwork (on some occasions in Australia).

• Freelance Graphic Designer · Origin Design + Communications Ltd01-01-2007 – 04-01-2007

  On-call freelance designer for Origin Design in Whistler, Canada. Worked on construction, layout, and amendments to a wide range of printed material for local, national, and international clients.

Education

• Natcoll Design Technology (Auckland Campus)Diploma, Computer Graphic Design
• National College of Multimedia and Technology (Wellington Campus)Certificate of Multimedia and Web Design, Multimedia and Web Design

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