Eden Greenwood

About

I build brands people want to be part of, not just buy from. My work sits across brand strategy, campaign planning, copywriting, and creative direction, with experience in fast-paced, multi-brand environments. As Brand Marketing Manager for New Zealand’s largest hospitality groups, I lead integrated campaigns, brand development, and digital content across 50+ venues. I’m drawn to projects that need both strategic thinking and strong creative to make a brand feel sharp, relevant, and unmistakable.

Experience

• Brand Marketing Manager · Star Group02-01-2025

  - Shaped creative briefs, partnering with stakeholders across operations, venues, talent, and creative, delivering integrated multi-channel campaigns end to end. - Owned brand strategy across Star Group and venue brands, including social channels, website, and EDM, aligning creative priorities with commercial objectives. - Led a two-person multimedia and digital/web team, directing daily creative workflow and on-site creative production. - Championed delivery of brand campaigns, managing budgets, resourcing, timelines, and agency partners to ensure high-quality, on-brand execution.

• Campaign Manager · Star Group2024 – 02-01-2025

  - Managed marketing campaigns for 14 venues across Auckland and Hamilton, ensuring consistent brand messaging and engagement. - Successfully managed budgets and timelines, ensuring efficient use of resources and timely delivery of campaigns. - Collaborated with venue managers to create tailored promotions, events and multi-channel marketing plans by combining customer data with sales information to drive revenue. - Briefed design team and photographers to ensure on-brand and goal-aligned content for digital and print assets.

• Freelance Marketing Specialist · Self Employed03-01-2023

  - Developed effective key messaging, branding and content to improve brand positioning and awareness for 5 clients across multiple timezones. - Sourced and acquired new clients by identifying opportunities and developing tailored proposals and project scopes. - Orchestrated the development and execution of comprehensive Instagram marketing plans, including content curation and copywriting for a monthly volume of up to 9-12 posts per client. - Maintained client websites through implementing updates, optimising content, and upholding brand consistency across various digital assets.

• Social Media Marketing Manager · Loaf Ltd2022 – 03-01-2023

  - Sole management of social media accounts, including content creation, community engagement and paid advertising. - Created and implemented email marketing campaigns to an audience of 10'000, regularly achieving an open rate of 50-65%. - Managed two e-commerce websites and spearheaded the redesign of our websites to improve user experience, digital marketing capabilities and order fulfilment processes. - Built relationships with brands and influencers to collaborate on NPD and joint social media strategy

• Digital Marketing Intern · Silver Edge Digital08-01-2021 – 10-01-2021

  Developed skills in lead generation, email marketing, and paid advertising across Facebook, Google, and Tik Tok.

Education

• Auckland University of TechnologyDouble degree in Business and Communications, Public Relations and Marketing

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