Jared Zhang

About

With a robust educational background in Business Marketing from San Diego State University and Stanford University, I have carved a niche in strategic marketing and creative direction. Currently leading initiatives at Fresh Air as Head of Air, I focus on enhancing air quality and sustainability. As the Founder and Art Director of Garde, I manage creative content and brand strategy, collaborating with galleries and cultural centers nationwide. My previous roles include developing community engagement strategies at the Museum of Ice Cream and driving growth at Optamark Printing & Marketing Corp, where I exceeded sales goals by 180%. At Archer Marketing, I increased revenue by 20% in four months through strategic client relationships. My expertise spans across social media, print advertising, and brand strategy, consistently delivering innovative solutions and measurable results.

Experience

• Head of Air · Fresh Air09-01-2022

  Spearheaded Camp Air, a 30-day artist retreat blending Eastern philosophy, contemporary art practices, and digital mindfulness tools (e.g., Creative Suite, Are.na), creating frameworks for contemplative engagement. Established partnerships with wellness and outdoor brands such as Vivo Barefoot and Roa Hiking, engaging niche markets in mindfulness and internet culture, and grew multiple accounts to 40k followers. Developed collaborative campaigns for both in-person and virtual experiences emphasizing connection, spirituality, and wellness through tools like Notion, Are.na, and Figma. Leveraged cultural trends to enhance visibility and inclusive community engagement in the wellness and mindfulness spaces.

• Community Manager · MUSEUM OF ICE CREAM11-01-2019 – 03-01-2020

  Executed social media content strategies, significantly increasing brand awareness and engagement. Cultivated partnerships with 400+ local creators and developed 3 influencer marketing programs. Analyzed marketing data using Meta to optimize campaign performance and inform content creation. Managed a cross-platform content calendar, ensuring consistent messaging across email, social media, and web channels

• Creative Director · Archer Marketing06-01-2019 – 03-01-2020

  Concepted, creative directed, art directed, and produced social media, web, and print advertising design. Worked across Twitter, Instagram, and Facebook to integrate brand strategies and consistent communication across all content and physical activation campaigns. Worked with designers and freelancers across multiple projects while assuring that deadlines were realistic. Raised company revenue by 20% in 4 months through winning and building unbreakable relationships with 5 new key clients.

• Head of Growth Strategy · Optamark Printing & Marketing Corp05-01-2018 – 05-01-2019

  Foster B2B marketing campaigns through Linkedin and Email Chimp targeting medium and large-scale companies to guide our sales team from prospecting to CRM. Develop and test traditional as well as creative ideas to reach 180% of projected sales goals for 2018. Manage and measure performance metrics for Google Adwords, Facebook Marketing and Linkedin Sequencing to provide actionable insights and analysis. Doubled the number of monthly visitors and warm leads generated from Google Adwords after 2 months within the role.

Education

• San Diego State UniversityBusiness Marketing, Consumer Behavior
• Stanford UniversityBusiness, Management, Marketing, and Related Support Services

Similar talent on Pangea

Lace P.Creative DirectorPortland, ORKelly W.Lead Strategist | Action Sports Marketing AgencyMiami, FLEvan H.Strategic Marketing ManagementLos Angeles, CASarah M.Senior Director of Go-To-Market & Communications | Brand & Performance Marketing General ManagerLos Angeles, CA