Kelly Werner

About

Howdy! I'm an independent senior marketing consultant with over 10 years of experience creating campaigns for brands like DICK'S Sporting Goods, Nike, Outerknown and other leading sports retailers. My focus is in the sports niche -- but specific to influencer marketing and media campaigns. I know how to craft compelling narratives that move people, and get creators on board with campaigns that feel true to them and their audience. Brands that work with me find clarify in their digital channels and strategies, transforming a "let's see what happens" approach to a bonafide, solid approach that translates to real business outcomes and KPIs. Ready to get started?

Experience

• Founder and Lead Strategist · All The Stars Aligned01-01-2021

  Welcome to our Universe. We’re a consulting firm built for youth culture and board sports — snowboarding, skateboarding, and surfing. From the pavement to the peaks to the ocean, we help bold brands across sectors launch campaigns that truly land with Gen Z, Alpha, (and beyond!) Through proprietary research, influencer marketing, and a touch of gnarly, we propel brands into youth sport culture in ways that *actually* resonate and drive real results. Our $30+ billion dollar industry spans gear, tech, tourism, and lifestyle, and it's only gaining momentum. All The Stars Aligned is based in Florida. We collaborate with consumer-facing (B2C) brands, and our leadership team of seasoned strategists (and seasoned shredders!) is backed by a global, remote network of creative talent.

• Professional Visual Artist · KellyJames.art02-01-2016

  Partnering with brands & non-profits to create tangible impact via the arts. Past collaborators include: + Bank of America + Environment America + Bristol Hospice

• Media Consultant · Werner and Media02-01-2015 – 01-01-2021

  Worked as a media consultant providing strategic advice and solutions to enhance media presence and effectiveness.

• Marketing Coordinator and Designer · DICK'S Sporting Goods04-01-2012 – 01-01-2015

  Served as a marketing coordinator and designer, contributing to marketing campaigns and design projects to enhance brand visibility and customer engagement.

Education

• Slippery Rock UniversityBachelor of Fine Arts - BFA, Design and Applied Arts

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