Jasmine Mandawe

About

Email Marketing Specialist with 4+ years of experience building high-performing email campaigns and automated lifecycle flows. Owned Shopify + Klaviyo CRM lifecycle end-to-end, including welcome, abandoned cart, post-purchase, re-engagement, and promotional offers, with measurable improvements (40%+ open rate and +20% click-through rate). Skilled in segmentation, A/B testing, copy optimization, deliverability/list hygiene, and CAN-SPAM/GDPR-aligned compliance. Also provides creative support for email/landing assets using Canva and Adobe Creative Cloud, and manages multiple client projects in fast-paced, performance-driven environments.

Experience

• Marketing Manager/Creative Director · NANIMERICA10-01-2021 – 09-30-2025

  Owned the full email marketing and CRM lifecycle for a Shopify-based brand using Klaviyo, managing promotional and automated campaigns end-to-end. Built and optimized automated email flows including welcome series, abandoned cart, post-purchase, re-engagement, and promotional offer campaigns. Executed offer-driven email promotions aligned with customer behavior, lifecycle stage, and engagement signals to drive repeat purchases and revenue. Improved performance by 40%+ in open rates and +20% in click-through rates through segmentation, A/B testing, and copy optimization. Developed audience segmentation strategies based on engagement levels, purchase behavior, and lifecycle stage. Managed deliverability, list hygiene, and compliance with CAN-SPAM and GDPR-aligned practices. Analyzed campaign performance and customer behavior to optimize conversion, retention, and lifetime value. Collaborated with content, design, and growth teams to deliver cohesive, high-impact email campaigns in a fast-paced environment.

• Digital Marketing/Graphic Designer · Freelance05-01-2014
• Business Development Manager/Stager · Prestigious Property Plus09-01-2020 – 04-30-2021

  Developed and executed marketing strategies focused on emotional engagement and conversion, supporting high-value decision making. Coordinated visual presentation and messaging consistency across marketing touchpoints. Strengthened client-centric communication and campaign execution under time-sensitive conditions.

• Marketing Coordinator · Capital Lending Centre04-01-2018 – 08-31-2019

  Supported creation and scheduling of email and social marketing campaigns to drive lead generation. Assisted with audience segmentation and content optimization to improve message alignment. Maintained marketing assets and brand resources used in outbound campaigns.

Education

• University of WaterlooBachelor's degree, Bachelor of Global Business and Digital Arts (Business and Arts Study Abroad)
• London South Bank UniversityStudy Abroad Program, Business and Arts Study Abroad

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